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Toy Associations

There are three main associations that look after the interests of those working in the toy trade. The Toy Retailers Association (TRA) is primarily concerned with representing its retail members and advises them on matters of employment, legislation and toy safety.

The British Toy and Hobby Association (BTHA) represents the manufacturers and suppliers working in the toy trade. Their main role is to promote the highest possible standards of manufacturing and safety.

The National Toy Council (which was set up by the BTHA) is here to oversee the relationship between the industry and its customers by the communication of any issues that may affect the end users. The body also produces information leaflets and will appoint spokespeople if required. Read more about these trade associations and all the other roles they have by following the links below.

The Toy Retailers Association Logo

The Toy Retailers Association

The Toy Retailers Association is the voice for toy retailers in the UK & Ireland. It advises its members on legislation, employment rights, consumer issues and toy safety.

British Toy & Hobby Association Logo

British Toy & Hobby Association

The BTHA was created to raise standards of practice in the industry and to represent the interests of British toy manufacturers.

National Toy Council Logo

National Toy Council

The National Toy Council is a forum for individuals and organisations with an interest in children and their welfare.

British Toymakers Guild Logo

British Toymakers Guild

Run by toymakers for toymakers, this association was founded in 1956 to promote and encourage excellence in toymaking.

The Guild of Rocking Horse Makers Logo

The Guild of Rocking Horse Makers

Founded in 1999, The Guild of Rocking Horse Makers was created to promote and encourage the making of high-quality rocking horses.

Equitoy Logo


Equitoy (formally The British Toy Importers Association) provides information on legislation and safety for those companies that import toys and associated products.

Baby Products Association Logo

Baby Products Association

This association promotes the safe use of baby, nursery and childcare products to consumers and the industry in general.

The Association of Play Industries Logo

The Association of Play Industries

As the leading trade body for the play sector, the API represents the interests of designers, manufacturers and distributors of indoor and outdoor play equipment.


British Association For Fair Trade Shops

BAFTS consists of independent retailers that work to improve the conditions of Fair Trade producers in countries around the world.

Toymaster Logo


Although not strictly speaking an "association", Toymaster is the largest group of independent toy retailers in the UK.

AIS Group Logo

AIS Group

AIS is the UK’s biggest non-food buying group that organises the annual Play-room at the Park event.