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The Lion Mark - What Does It Mean?
Introduced by The British Toy & Hobby Association (BTHA) in 1989 to promote high safety standards throughout the toy industry, the bright red and yellow 'Lion Mark' is an easily recognisable icon to help consumers identify toys that have been classified as being safe for children to use.
All members of BTHA are required to adhere to the Code of Practice and ensure that all products conform to EN 71 standards (and EN 62115 in the case of electrical toys). Members must sign a licence agreement which sets out the terms of its use. Failure to meet these standards will lead to this licence being revoked.
Whilst the CE Mark already has to be used by manufacturers to indicate that their product has been made in accordance with essential safety requirements, The Lion Mark was designed to go further than this - and to act as a recognisable consumer logo denoting safety and quality. Related to this, is the Approved Lion Mark Retailer Scheme.
Ultimately, The Lion Mark exists to ensure that consumers can be confident that any product bearing the symbol will confirm to good standards of toy safety.