Ever since 1965, an annual dinner and presentation ceremony, (organised by the Toy Retailers Association and coinciding with the London Toy Fair), has been the venue for the Toy of the Year Awards. A potential shortlist of toys is always announced at the Dream Toys event which typically takes place in October each year. Many of these toys will go on and win category prizes at the Toy of The Year Awards, but occasionally there are some interesting surprises.
The Zhu Zhu Hamsters range (formerly called Go Go Hamsters) were the proud winners of the 2009 Toy of the Year awards which were announced at the gala dinner held at Banqueting House on 26th January 2010 in London.
Recent winners of this prestigious award are:
2008: Ben 10 Action Figures 10” and 15”
2007: In the Night Garden Blanket Time Igglepiggle
2006: Dr Who Cyberman Mask
2005: Tamagotchi Connexion
2004: Robosapien
2003: Beyblades
2002: Beyblades
2001: Bionicles
2000: Teksta
Other household-name favourites to have won the coveted award include Action Man (1966), Mastermind (1973), Rubik's Cube (1980) and Teletubbies (1997).
Not to be confused with Dream Toys or Toy of the Year, several major toy retailers always predict what they think will be the top-selling toys each Christmas. See our top toys for Christmas page for the latest predictions.