The Toy Personality of the Year is not always awarded at the London Toy Fair, although Marvin Berglas of Marvinís Magic was presented with a BTHA Outstanding Contribution Award at the London Toy Fair Awards ceremony held at the Science Museum on 20th January 2015.
John Harper from Hasbro received the BTHA's Special Recognition Award at Toy Fair 2013. His services to the toy industry covering a 30 year period were much appreciated by his peers.
In June 2013 the BTHA made a second Special Recognition Award to an industry expert.
Keith Lister had been involved in toy Safety Standards for over 40 years.
The 2010 Toy Personality of the Year was announced on Tuesday 25th January 2011 with Peter Brown of Flair walking away with this prestigious award.