With a target market of 6-12 year old kids, Explore Your World was launched by Discovery Communications, the owners of TV’s popular Discovery Channel. With a deliberate marketing strategy avoiding a series of characters, the toy range is developed by Oregon Scientific who design innovative products for inquisitive kids. Always seeking items with a slant towards modern technology, Oregon’s SmartGlobe has been selected as a great example of original thinking and design.
The Explore Your World ranges include toys with science-based themes including spy toys, construction sets, role play toys and a series of collectables. These items are joined by games and puzzles, outdoor toys and electronics as well as book and magazine publishing. By focussing on products that provide kids with a genuine learning experience, Explore Your World is destined to expand the educational offering to this important age group.
With the constant flow of new educational toys, having fun has never been so good for your child’s development!
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