
The aura surrounding Harry Potter needs no explanation here, other than to say that the licence has produced some of the most successful toys of recent years, as well as thousands of other products sold worldwide. Every time J.K. Rowling releases a new book, or a new film is launched, the sales of Harry Potter toys take a huge surge, none more so than Harry’s wand or broomstick.
The magic and wizardry in the books have been the central themes of many of the Harry Potter toys, which with the modern electronics of light and sound, go some way towards recreating many of the scenes and magical equipment that all the central characters use. Harry Potter action figures have probably been amongst the best sellers and what child hasn’t wanted a toy figure of Harry, Hermione, Ron, Dumbledore or Hagrid?
The amazing Lego company has produced some of the best Harry Potter toys when measured in terms of play value - with Hogwarts Castle and Hagrids Hut being amongst the favourites. Like many toys, there is a very active collectors market for some of the earliest Harry Potter toys, and this trend looks set to continue.
Character toys continue to go from strength-to-strength as more TV series, films and comic books attract spin-off toys.