American-owned Mattel is probably the largest toy company in the world and has a huge number of the globes most popular toy brands in its portfolio. Some of these Mattel toys are in their ranges as a result of acquisitions of smaller companies over a number of years, but many are as a consequence of a huge investment by Mattel into research and development.
Mattel are the owners of the most famous and iconic girl's fashion doll Barbie, which constantly outsells every other rival. The individual brands are too numerous to mention them all, but Fisher Price, Hot Wheels, Masters of the Universe, Matchbox and Tyco are just a few of the terrific Mattel toy names. Covering ages from birth to adult, there's something for everyone and every budget. Mattel games such as Scrabble, Pictionary, UNO and Othello are constant best sellers, as are the action figures they produce under licence for several big film and TV series such as Batman, Superman and the Simpsons.
With a vision to be "The World's Premier Toy Brands - Today and Tomorrow" Mattel toys are continually evolving to take account of changing fashions and trends. Electronics play a big part in modern Mattel toys, and even the very youngest children have buttons to make sounds or lights flash.
On the Babydaze website you will find a diverse selection of products - all carefully selected by this Aylesbury-based family toy business.
Traditional wooden toys that are eco friendly, safe,and educational.
A shop for everything to do with babies and young children.
Sells a wide range of toys for all ages from many popular brands.