Still one of children’s favourite characters, Noddy has been around in one form or another since Enid Blyton wrote her first Noddy book in 1949, appropriately called “Noddy Goes To Toyland”. No mention of Noddy toys would be complete without his wise and bearded brownie friend Big Ears, who accompanies Noddy on many of his adventures.
His yellow car with its red bumpers has been recreated in dozens of different Noddy toys spanning several decades. One of the most popular is a pedal version suitable for kids up to around 4 years of age. Noddy has lots of friends, and all of them feature in the hundreds of TV episodes that have been shown with hardly a break, since 1953. Mr Plod the village policeman, Bumpy Dog, The Tubby Family, Tessie Bear plus Sly & Gobbo the mischievous goblins are just a few of the most popular characters to be made into Noddy toys.
Noddy was relaunched in 2011 with a different theme of 'Noddy Takes To The Air'. Noddy become a pilot in this series, and Bandai were charged with creating a range of toys based on his adventures. The showcase item is is Take Off in Toyland Airport Playset as well as a Noddy Playmat with vehicles, My Friend Noddy Pilot and the Tiny Toyland Chase Playset. The Noddy Takes to The Air theme is also supported by a Nintendo DS game as well as books and DVDs.
Apart from the Noddy toys and books, his character has been licensed for use on many other products ranging from children's clothing, partyware, wooden toys, bedroom furniture, soft toys and backpacks. Added to all of those are the DVDs and gift selections – Noddy is ensured a continuous army of new fans for many years ahead.
The original online book seller now sells virtually every product you can imagine... including toys!