Although created as a fictional character by Beatrix Potter back in 1902, Peter Rabbit is just as popular in the 21st century as he was then. Thanks to the huge on-going success of the ‘Tales’ books, Peter remains the most popular animal in the series. Soft and cuddly toys of this endearing character have been created by many prestigious toy manufacturers, with Vivid Imaginations joining other suppliers in 2013.
Based on an animated Nickelodeon TV series shown on CBeebies, Peter Rabbit toys were launched by Vivid in Spring 2014, with more released in the Autumn. They include new plush versions in several sizes, as well as playsets and a range of articulated and jointed figurines. These will also include many of the other characters in the series such as Lily Bobtail and Benjamin Bunny. Jigsaws featuring all the characters are also rumoured to be part of Vivid's toy collection.
Neil Bandtock, Managing Director of Vivid says; “We love the look and feel of the new CGI Peter Rabbit TV series. Bright, fresh graphics and exciting, adventure-filled story lines are already leading to fantastic viewing figures and we will ensure we build this fun and adventure into our International Toy ranges launching next spring.”
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