Well known as a company that makes highly innovative and trendy toys, Recreation (or more accurately "re:creation") makes products that fit well into modern lifestyles and the constant appetite from consumers for something fresh and new. Recreation toys cover many plaything categories including preschool, youth electronics, outdoor and ride-on toys as well as games and gifts.
By signing a mix of famous licenses like Toy Story, Stylophone (remember that one?!) and even Lego, re:creation has a knack of making toys that are different – and sometimes even a little unexpected – like a Lego soft toy! As distributors in the UK for the amazing Razor series of pedal and ride-on toys, the names of individual models conjour up images of action and excitement – Rip Rider, Power Wing, and the Rip Stik, an awesome skateboard type product with a swivelling centre section and castor wheels.

Hundreds of UK based Recreation shops, both online and traditional are the best places to find great selections of their products. Making toys that suit kids as well as young adults is one of Recreation’s greatest strengths, and the launch of Chatman, an intelligent friend that can be plugged into a PC to enhance chat or messaging sessions, is a great example of this power to create something new and innovative. Battle Machines take radio control to new heights as kids can fire at each others vehicle with an invisible laser to score points!
The original online book seller now sells virtually every product you can imagine... including toys!