Whenever Disney creates a new character or brand, people look up and take notice. With Sofia the First, Disney believes they have another winner on their hands.
The TV series is firmly aimed at 2-7 year old girls, with the stories centred on the child princess named Sofia the First. Like the adult Disney Princess characters, Sofia also has sparkly jewellery and gorgeous dresses which will translate brilliantly into Sofia the First toys.
Whilst the series focuses heavily on educating pre-school children on some of life’s more important behaviour lessons, Disney are hoping to roll out the Sofia the First licence to several different companies.
These will create a series of toys and gift products to support the inevitable interest this show will create. No details have been released yet, but it’s fair to assume that Sofia the First toys – especially dolls - will be first out of the starting blocks.
Fans of the show should also look out for Sofia collectable figurines, playsets, games, jigsaws and role play toys.
Nancy Kanter, general manager for Disney Junior Worldwide said, “We saw girls have an instant relatability to this character. If kids relate to what they watch — if they can put themselves in that world — that’s where real learning can start.”
Character toys continue to go from strength-to-strength as more TV series, films and comic books attract spin-off toys.
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