Although Tamagotchi toys have come in for some criticism from parents who argue that the electronic pets are unnecessarily distracting for children, this hasn't reduced the massive market for these little egg-shaped computers. Some claim that over 70-million Tamagotchi toys have been sold between 1996 and 2008!
The toy company Bandai has been responsible for marketing the product worldwide - and has kept interest alive by regularly launching new and exciting features. This began with infrared capabilities being added which allowed Tamagotchi's to 'talk' to each other. The next generation enabled kids to earn Gotchi points (which could be used to buy goodies for their pets) and versions 4 and 4.5 enables you to send your Tamagotchi toy to school or even allow it to become a rock star!
Although it's hard to predict what new features will be launched to keep this brand alive, one thing is clear... Tamagotchi toys are here to stay!
The original electronic pet, Tamagotchi, has spawned a massive industry of even more advanced products.
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