Created in early 2013 by Australian company Moose Enterprises design team, The Zelfs are distributed in the UK by Character Options. Featuring three different sizes of elfish-style dolls, they are particularly distinguishable by their colourful and spiky hair styles.
Designed on a collectable theme for little girls, The Zelfs include regular and rare dolls that are only available for limited periods in special packs.
A selection of The Zelfs playsets and accessories adds to the fun and excitement of this innovative brand that’s sold in all great toy shops and online retailers throughout the UK. The second phase of toys burst onto the scene on Valentine's Day 2014 with a special "Ruby Zelf Hunt" where fans were encouraged to try and win one of 1000 exclusive figures.
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