Toy categories

London Toy Fair

Location:
Olympia Exhibition Centre, Hammersmith Road, Kensington, London. W14 8UX

Telephone:
020 7701 7127

2013 London Toy Fair Dates
TBC

2012 London Toy Fair Dates
24th - 26th January 2012 at the London Olympia Exhibition Centre.

Nearby Hotels:
The most convenient place to stay is the Hilton London Olympia Hotel on Kensington High Street. This hotel is just a stone's throw from the exhibition hall and is where many of the delgates stay.

About The 2012 Toy Fair
Over 200 exhibitors of all shapes and sizes launched thousands of toys to specialist toy retailers, major high street names and independents. On the opening morning of the show, Toy Fair announced the Best New Toy awards, showing what a panel of expert toy retailers thought were the hottest launches for the year ahead.

The Olympic Games and the Diamond Jubilee - two of the biggest dates in the UK's 2012 calendar - were celebrated at Toy Fair with official licensed toys and gifts on display at the show. Retailers that pre-registered were able to get exclusive offers including discounts, BOGOF offers and complimentary marketing accessories.

Background to the London Toy Fair
Always held at the end of January, The London Toy Fair made a popular decision to move back to the Olympia Exhibition Centre in 2010 and returned there again for their 59th anniversary on 25th-27th January 2011.

We were there, along with over 200 exhibitors, thousands of trade buyers, dozens of media represenatives and a colourful bunch of characters from popular children's television shows.

The characer photocall at the 2011 London Toy Fair

Previous venues have included the London Docklands Excel Centre, the Birmingham NEC and Earls Court - although the very first Toy Fair (way back in 1954) was held in Brighton.

Strictly a business event, the London Toy Fair is not open to the public. More than just a showcase of new and innovative products, it is also a place where buyers can get to meet industry top executives and discuss their current and future plans, as well as meeting their fellow retailers to exchange news and ideas.