Launched as a “moveable fighting man” in 1966, Action Man toys soon developed popular British personas – including military men, sportsmen and adventurers – all done in an effort to distinguish the toy from G.I. Joe – the doll’s U.S. counterpart.
The whole idea of a ‘doll for boys’ was quite revolutionary – but soon achieved widespread popularity. Rather like Barbie, Action Men figures have continued to move with the times – and since it’s launch, the toy has developed extra features and has received a consistent makeover.
The latest Action Man toy figures have more of a James Bond/extreme sports resemblance and have moved away from the traditional military themes. Action Man how has an evil enemy, Dr. X, as well as a wide selection of brand new accessories and vehicles. He is also the star of a popular cartoon series! Our selection of Action Man toy shops below stock the very latest incarnations of this childhood favourite.
Also popular at the moment are Iron Man toys and Indiana Jones toys for which there are a great selection of action figures available.
Join the Alpha Teens as they combat criminals with prototype weapons and vehicles!
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A fantastic range of wooden toys for all ages
High-quality wooden toys sourced from all over the world
A wide range of soft toys from popular children's television shows