Please be aware that Armouron will not be available until later in 2010. Why not tell us what you think of the product in the meantime though? Click here.
Armouron is a terrific new role-play product that adds a nice little twist to the traditional ready-made outfits. This interchangeable armour-style set allows kids to alter their appearance by customising their Armouron outfit using the large choice of accessories.
The Armouron Starter Set comes with flat-packed chest body armour, a helmet, a shield and some very clever interconnecting widgets (called Snapperons) to join the lightweight armour together. This encourages plenty of customisation - as boys will have great fun swapping various bits of Armouron between themselves to create some awesome new appearances.
Armouron can be customised yet further with various accessory sets, consisting of multi-coloured Snapperons (gold, silver, blue or red) and some very neat add-ons such as spikes and visors. Fans of Armouron should also keep an eye out for plenty of forthcoming accessories including swords and other weapons.
Bristol-based company, Cod Steaks, are responsible for the creation of Armouron - and even won an award for it at the 2010 Toy Fair. Sue Lipscombe, the founder and MD of Cod Steaks said that Armouron "is a good, old-fashioned British success story and it’s great to see a homegrown product taking on the big players on an international scale."
On March 4th 2010, Bristol's Observer newspaper reported on how Cod Steaks have struck a deal with Bandai to create further additions to the line. They also announced that talks were ongoing about a possible book telling the story of Armouron as well as potential TV or video game tie-ins.
It has since been confirmed that Random House Children’s Books has commissioned a collection of books all about Armouron which are designed to appeal to young fans of other popular toy franchises such as Ben 10 and Power Rangers. The stories are set in a futuristic galaxy and charts the ups and downs of a team of young knights trying to maintain peace. This kind of high-profile tie-in can only be a good thing for the Armouron toys - and we're sure it will help to build a lot of momentum for the product launch which will be taking place later in 2010.
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Please tell us what you think of Armouron by Bandai.
5 people have reviewed this product:
Average score:
Imaginative play for girls *and* boys
Comment by Bristol Cherrypie, 6th of Mar 2010
I think Armouron looks great fun for imaginative active play! But for goodness sake, please don't let it just be marketed to boys. Kids that age are pretty much dictated to by marketers about who they can be - because they want to fit in - and how we play affects how we develop. Armouron is ideal to appeal to girls and boys play, if its marketed properly. Designed in Bristol... well done Cod Steaks!
Not sure about this
Comment by George, 4th of Mar 2010
I have not actually seen Armouron in real life but the image is very reminiscent of Power Rangers and similarly aggressive shows. Do we really need our kids role-playing this kind of stuff more than they do already?
Wow!
Comment by Louise, 4th of Mar 2010
This looks amazing! I can see Armouron becoming a huge hit, not only with kids but with their parents too. Anything that gets kids away from the TV has to be a winner.
Can't wait!
Comment by Simon, 25th of Feb 2010
This is just what my kids have been looking for - something that will keep them amused for hours - well done Cod Steaks! (Thats a strange name for a firm!)
Armouron looks fantastic!
Comment by Ruth, 22nd of Feb 2010
Armouron really is fantastic! It's easily going to be THE toy to have over the next few months... I can't wait to see it in the stores.
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