Armouron Costumes

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(8 reviews)

Armouron is a terrific role-play product designed for children aged 4+ that adds a nice little twist to traditional ready-made outfits. This interchangeable armour-style set allows kids to alter their appearance by customising their Armouron outfit using the large choice of accessories.

The Armouron Action Set comes with flat-packed chest body armour, a helmet, a shield and some very clever interconnecting widgets (called Snapperons) to join the lightweight armour together. This encourages plenty of customisation - as boys will have great fun swapping various bits of Armouron between themselves to create some awesome new appearances.

Armouron can be customised yet further with various accessory sets, consisting of multi-coloured Snapperons (gold, silver, blue or red) and some very neat add-ons such as wings, flames, spikes and visors. Fans of Armouron should also keep an eye out for plenty of forthcoming accessories including action sets, long swords and other weapons.

Bristol-based company, Cod Steaks, are responsible for the creation of Armouron - and not only did they won an award for it at the 2010 Toy Fair, but it has also been hailed as the "Toy of the Year" in France. Sue Lipscombe, the founder and MD of Cod Steaks said that Armouron "is a good, old-fashioned British success story and it’s great to see a homegrown product taking on the big players on an international scale."

On March 4th 2010, Bristol's Observer newspaper reported on how Cod Steaks had struck a deal with Bandai to create further additions to the line. They also announced that talks were ongoing about a book telling the story of Armouron as well as potential TV or video game tie-ins.

It has since been confirmed that Random House Children’s Books has commissioned a collection of books all about Armouron which are designed to appeal to young fans of other popular toy franchises such as Ben 10 and Power Rangers. The stories are set in a futuristic galaxy and chart the ups and downs of a team of young knights trying to maintain peace. This kind of high profile tie-in can only be a good thing for the Armouron toys - and we're sure it will help to build a lot of momentum for the product in the lead-up to Christmas.

The Bristol Evening Post published a very positive article on 30th July, congratulating the company on being given the opportunity to display eight Armouron costumes in the window of Hamley's flagship store in Regent Street, London. The Hamleys launch event on Saturday 7th August saw 65 lucky children given the opportunity to have one of the very first glimpses inside the shop's Armouron-themed room. They were also able to try on all the costumes and left at the end of the day with an Armouron goodie bag.