Wenlock The Olympic Mascot Toys

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Wenlock soft toys are made by the much respected plush toy maker Golden Bear who hold the master license for a whole series of London 2012 toys. Golden Bear will also benefit from the commitment by the London Organising Committee of the Olympic Games (LOCOG) to the worlds first 'green' games. The company will abide by the Sustainable Sourcing Code that aims to reduce the Games overall carbon footprint - this will help their long term goals of reducing packaging and using more recycled materials.

Olympic mascot Wenlock is named after Much Wenlock – the town in Shropshire that held the Wenlock Games in the mid 19th century, and which were the inspiration for the modern Olympic Games. Wenlock toys will surely be joined by countless key rings, caps, mugs and many other gifts featuring the character.

Standing 30 cm tall, the Wenlock soft toy has a glowing gold crest on his head, and the friendship bracelets on his wrists match the Olympic rings colours. The three little peaks on Wenlock’s head represent the bronze, silver and gold medals that are won at every Olympic event. Recommended for ages 3 and upwards, Wenlock’s soft plush polyester surface and filling are great for cuddling!

Although Wenlock and his buddy Mandeville - the Paralympic mascot - may be rather strange looking characters with one eye each, by the time the games begin the whole of the UK population will be used to seeing them on TV and PC screens. Toy Shop UK is sure that Wenlock soft toys will sell in their millions and will also appear in versions made of plastic or metal. Wenlock toys will almost certainly appear in lots of different poses and outfits just like his digital counterpart.

This page will be updated as soon as we receive any more information from Golden Bear.