Top Toy Searches

The ability to track and publish (in realtime) what toys people are searching for provides a fascinating glimpse into what are the most sought-after products of the moment - and we are delighted to be able to provide this insight below. You can also see these stats published in ToyNews each month.

Forget predictions... this is the real thing
Whilst most 'big name' retailers publish predictions about what they think are going to be the most popular toys each season, looking at what those in the know (i.e. the kids!) are actually searching for is, to us, far more insightful than what a committee of 'industry experts' says on the matter.

How have these search terms been collated?
The search terms that you can see above have been annoymously recorded and stored from real searches that have been performed on this website. By being totally independent, we are able to publish this list - warts and all - without any motive to try and shift slow-selling items or to promote high price-tag items.

Who is this information aimed at?
Although this list may be useful for parents who are interested in finding out what other toys people are searching for, we believe this list is particularly useful for independent toy retailers that do not necessarily have the budget or in-house expertise to obtain this information in any other way.

What should I be looking for in this data?
One of the most interesting things about looking at these search terms is the trends that they reveal. Whilst the staple favourites like LEGO, Barbie and Star Wars are never too far from the 'top ten' searches, it's great to see new searches appear and old ones die away - and this gives a genuine flavour of what kids regard as the very best toys of the moment. The list above provides an honest and accurate appraisal of not only what toys are being purchased right now - but also what toys kids are dreaming of owning!