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Stephens Way, Warminster, Wiltshire, BA12 8PE
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Asobi is a leading UK distributor of beautiful, brilliant and inspiring toys for children. Renowned for providing “inspired toys…protecting tomorrow’, this leading UK toy wholesaler specialises in providing high quality products that both educate and stimulate the imagination.
Based in Burnham, Buckinghamshire, Asobi was set up in 2009 by owner Thierry Bourret – a father himself who was frustrated at being unable to find quality natural toys for his own son. Thierry began sourcing the kind of toys that felt good, looked good, had no batteries but were still fun to play with.
Inspired by Carlo Petrini's Slow Food movement, Thierry is the founder of the Slow Toy Movement. This was launched in 2012 to recognise ‘real toys’ that provide children with far more than the flashing lights and noise that are commonly associated with today's toys.
Since its formation, Asobi has gone from strength-to-strength, and is now a leading distributor in the UK and Europe for quality brands such as Baghera, Automoblox, Boikido, Calafant, Kidzsack and Vilac.
Asobi promise fast deliveries from their UK based inventory – and pride themselves on providing customer service that is second to none. As part of their mission to remain an ethical toy wholesale supplier, Asobi endeavours to source great products as close to home as possible, using environmentally friendly paints, minimal packaging and utilising sustainable resources.
Toys supplied by Asobi, are all of the highest quality, built to last and often become heirlooms to be passed through the generations. As part of their strong customer commitment and truly individual service, Asobi welcomes all enquiries from retailers throughout the UK and Europe.