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Sugar and Spice, The Arcade, Church Street, Pontypridd, Glamorgan, CF37 2TH
Sugar and Spice is a traditional bricks and mortar toy shop in Pontypridd in Glamorgan. The business was started in 1991 and sells a variety of toys including well-known brand names and children's favourites. Popular lines include dollshouses and large wooden toys such as castles, farms and pirate ships. These often lead on to follow up purchases of figures, dolls and accessories.
The business stocks a wide variety of Dolls House Emporium furniture and fittings but also order other goods from the catalogue especially for loyal customers. The shop tries to provide an experience for young children. A strong part of their selling strategy is encouraging kids to test and play with the display items. Providing a friendly and engaging atmosphere is paramount to the shop's success.
Whilst the business mainly advertises itself as a toy shop, it also sells ornaments, trinket boxes, personalised gifts and greetings cards. Sugar and Spice has developed an online presence through its website and Facebook page. It now communicates with customers daily through the social media channels. The owner welcomes customer queries by phone or by email.