The small town of Wallingford in Oxfordshire, has the charm of an older market town, with a lovely square set around a war memorial. Whilst some of the multiple store groups are represented here, most of the town is filled with smaller independent retailers, some of whom have been trading for many years.
The Toyzone is the main Wallingford toy shop, but other retailers sell a selection of toys, puzzles, games and gadgets. The toy shops in the nearby towns of Oxford and Reading will carry much bigger selections of toys, but local shoppers should be able to find most of the toys they require.