Virtually every character from the world of comics, magazines, TV series and films now has a whole range of toys developed around it. Realistic action figures that capture every detail and movement of the on-screen hero like Batman often also have electronic features that make sounds and speech. Some of these character toys also start to fall into the limited edition collectables category.
For younger children, soft toys of their favourite characters are the ideal solution as these can be cuddled or made to role play the child’s favourite scenes. These probably work best with characters toys such as Winnie the Pooh that appeal to the preschool kids. Dressing up outfits provide children with the ultimate way in which to actually ‘be’ their favourite person.
New and quicker technology means that toys are now developed at the same time as the film or series is being created, and modern marketing means that the products and the media are often released simultaneously with each other.
The world's most famous online retailer sells an unparalleled selection of toys.
The leading UK supplier of character toys, with some impressive licences.
An online retailer of Thomas the Tank Engine and Thomas & Friends toys.
A UK-based website that sells character toys and other character-based products.
This shop stocks all major toy categories including character and action figures.
One of the UK's best online toy shops for kid's character toys and action figures.
Stockist of all kinds of toys and games from popular brands such as Toy Story, Cars and High School Musical.
This children's toy shop sells a wide range of toys and games for all ages.