Virtually every character from the world of comics, magazines, TV series and films will now have a whole range of character toys developed around it. One of the most popular types to be made are soft toys that can be cuddled or made to play act the child’s favourite scenes. These probably work best with characters toys such as Winnie the Pooh or Waybuloo that appeal to a young age group.
As children get older the character toys take on more of the realism of the actual character, a good example of which is Thomas and Friends. Kids now buy a metal or wooden version of all the engines, tracks to run them on, and a whole range of extras to make up a complete railway system.
Older again, and the young adults who watch Spiderman, Batman, or any of the other Super-Heroes are wanting very realistic character toys that are harder, more realistic and have electronic features that make sounds and speech. These character toys also start to fall into the collectables category, where the toys are made in limited editions which may increase in value in future years.
New and quicker technology means that character toys are now developed at the same time as the film or series is being filmed, and modern marketing means that the character toys and the media are released simultaneously with each other.
The original online book seller now sells virtually every product you can imagine... including toys!
This online toy shop stocks a huge range of soft toys from popular children's television shows.
As one of the leading UK suppliers of character toys, Character Online has some impressive licences.
Online character store specialising in toys, games, room decor, school bags and lots more.
Large selections of animal figurines plus some great toy character ranges. Some other great categories include dolls houses, electronic toys, jigsaws, games and soft toys.
A wide range of toys, games and puzzles covering all ages including favourite brands such as Playmobil, Sylvanian Families and Thomas & Friends.
A family-run online toy store that specialises in character toys. Sections also include Sylvanian Families, preschool toys and die-cast models.
This toy shop stocks all major categories including character toys, action figures, dolls, baby toys, games, jigsaws, and crafts.
Online only toy shop selling a great selection of character toys and gifts.
In the Night Garden, Tweenies and Bob The Builder are all toys licensed by the world's largest broadcasting corporation.
An online company that sells mainly licensed products from children's TV programmes and films.
One of the UK's best online toy shops for kid's character toys and action figures.
Offers a wide range of toys, puzzles, games and crafts for all ages, including Sylvanian Familes, Smurfs and Golden Bear.
A family business selling quality branded toys at competitive prices. These include character toys, collectables, action figures and dolls.
A great mixture of character toys and traditional toys including plush teddy bears, wooden toys, trading cards and traditional tin toys
Stockist of all kinds of toys and games from popular brands such as Toy Story, Cars and High School Musical.
Online shop specialising in the sale of licensed character products including bedding, clocks and bean bags.
Online family run toy shop offering a wide range of girls and boys toys from many leading brands.
Collectables ranges including figures, stickers and trading cards.
Genuine eco-friendly wooden toys for kids up to 12 years old.
Sells a wide range of jigsaw puzzles and accessories.
