Action figures are as popular today as they were when Hasbro coined the phrase back in 1964. Although the production techniques and characters have continued to evolve with the changing trends, the staple favourites include superheroes, monsters and robots. Action Man probably has to be the greatest example of all time, and evolved from a purely military figure into an extreme sportsman, racing driver and pilot!
Dr Who, the world’s longest running science fiction TV series, enjoyed a sensational revival that brought with it the launch of some highly detailed toy figurines to accompany the ongoing series. Kids buy Power Rangers characters by the bucket load, whilst staple favourites like Batman, Spiderman and Superman all enjoy huge sales whenever a new film or TV series is released.
Many modern action figures and vehicles come with sound effects, light effects and even key phrases from the film or hero in question. Timeless superhero action figures from Star Wars, Halo, Teenage Mutant Hero Turtles, Iron Man or The Hobbit continue to provide the perfect way for children to make up stories, invent new superpowers and practice playing with new identities and scenarios.
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