Action Figure Toys

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Dr Who Figures.

Action figures are as popular today as they were when Hasbro coined the phrase back in 1964. Although the production techniques and characters have continued to evolve with the changing trends of children, parents and the most popular film/TV shows of the time, the staple favourites - including superheroes, monsters and robots - continue to fascinate and entertain kids of all ages.

Action figure pirates have proved particularly popular in recent years - and hit shows such as Lost and Power Rangers have helped keep the action figure market alive and exciting. There is also a new wave of niche action figures entering the market which focus on themes such as horror, goth and anime/manga. These are a far cry from the more 'traditional' toy figures sold by companies such as Papo and Schleich.

Although many modern action figures and vehicles come with sound effects, light effects and even key phrases from the film or hero in question, the timeless superhero action figures such as Batman and Superman continue to provide the perfect way for children to make up stories, invent new superpowers and practice playing with new identities and scenarios. Check out our list of recommended action figures toy shops below – and enjoy the many open-ended hours of play that ensues!