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2017 Independent Toy Awards

The 2017 Independent Toy Awards are now open for entries
Enter before 16th August 2017

About the awards
The Independent Toy Awards enjoy unrivalled respect within the toy industry, thanks to being voted for - not by "experts", "testers" or "panels" but by those at the sharpest end of the industry... the nation's independent toy retailers.

Download your entry form now

We are uniquely positioned to host such awards, thanks to our ever-growing network of almost 1000 independent toy retailers that list themselves on this website for free.

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Thanks to the wholly democratic entry and voting process, the typically eclectic list of winners is made up of all kinds of companies... from household name behemoths to fledgling start-ups.

Bigjigs logo

Liz Ireland (Managing Director, Bigjigs)

What fantastic news! We are delighted that two popular products, from the extensive wooden range from Bigjigs Toys, have received Gold and a Commendation at the Independent Toy Awards.

Tobar Logo

Chris Dixon (Sales and Marketing Executive at Tobar)

We're over the moon about landing a gold award for the Santa's Sleigh Polyglider, a product we've produced in-house.


Suzanne Trevor (Marketing Manager, Just Play Division)

Magic Twirl Plush Mim-Mim is a wonderful example of how a child can be transported into their favourite TV series though the magic of play and it's great news to have received this recognition of excellence  from an organisation that truly knows about toys and our industry.

Drumond Park

Mary Wood (Marketing Director at Vivid Imaginations)

This is a great start to Pickin’ Chickens’ trajectory up the popularity charts, and we are grateful to the independent sector for its recognition of the uniqueness and undoubted play value of this delightful new product.


David Kelly (Managing DIrector of Magformers UK)

We're delighted to pick up a commended award for the WOW Set, especially as Magformers is still so relatively new to the UK market.

Bananagrams Logo

Rena Nathanson (Top Banana at Bananagrams Inc.)

My First BANANAGRAMS is our newest game, so to have it so well-received - and scoop Gold! - by independent retailers is absolutely brilliant!

Golden Bear

Barry Hughes (Managing Director of Golden Bear)

We are delighted to have won a Gold Award for our Mr Tumble Fun Sounds Musical Car. Independent retailers are hugely important to us as a business so it's fantastic that our products have been recognised in this way.


Katie Benson (Trade Marketing Manager of NPW)

NPW are delighted to have struck Gold for our brand new Dino for the Day. Ideal for fancy dress & birthday parties, the inflatable oversized green claws & long spiky table will instantly transform you into a prehistoric beast allowing you to practise your best ROAR!

Le Toy Van

Marie Bureau (Marketing Manager at Le Toy Van)

We are delighted to win GOLD at the Independent Toy Award 2016 in the Vehicle Category with our NEW Retro Metro Car Set! Great price point, window packaging and lovely vintage colours; definitely a winner!”

Tactic Games

Jeremy Pateman (Country Director of Tactic Games)

Draw Out and Draw Out Junior are proven evergreen products. We are delighted that the latest addition to the range, Party Draw Out has been awarded a Gold Medal in the prestigious Toy Shop UK awards.

Thames & Kosmos

Jo Drage (Director of Thames & Kosmos)

We’re absolutely delighted that we’ve won a gold medal in this years Independent Toy Awards!