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Golden Bear began trading in 1979 when the company formed with the aim of providing well-designed ranges of quality toy products that exceeded customerís expectations. The initial sales successes led the company to expand its toy offerings and now, with over 35 years of successful trading under its belt, Golden Bear is one of the UKís leading manufacturers of quality and reliable toy products which are played with by children all over the world.
The expansion into licensed products opened up many opportunities for the manufacture of Golden Bear toys and the company now boasts a number of high profile, and much loved licenses within its portfolio. In The Night Garden, Something Special, CBeebies Bugbies, Henry HuggleMonster, Sooty and Sweep are all brands that form part of the companyís collection, with more recent additions in the form of Twirlywoos, Hey Duggee and My First Forever Friends.
Golden Bear has grown significantly since 1979 and continues to grow year on year. Comforting soft toys are still at the heart of the business, but expansion into plastic moulded toys has enabled Golden Bear to extend its offerings into playsets, vehicles and electronics. These toys include the go Mini range based on the world famous MINI cars, as well as an official VW range for preschoolers called V-Dubs. The company also has a range of chunky construction vehicles under the My First JCB brand which offers both indoor and outdoor play.
Golden Bear has a total commitment to quality, safety, customer service and product excellence and will only work with suppliers who share this ethos. The company has received many accolades and awards from the global toy industry, which has rewarded its attention to high quality, outstanding design, development expertise and safety standards. The company's products are subject to rigorous safety checks throughout the manufacturing process, and ongoing testing gives customers complete peace of mind that they are purchasing a safe and well-made toy.