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Making a welcome comeback in 2012, the Good Toy Guide was originally published by the now defunct National Association of Toy and Leisure Libraries (NATLL).
Made available in print form and online, the Good Toy Guide was a valuable information source about some of the most UK's popular toys and games, but sadly due to spiralling print costs, the last Good Toy Guide was published in 2009.
The New Good Toy Guide has been developed by Dr. Amanda Gummer who wanted to expand and rebrand her play advice website, previously known as My Two Front Teeth.
Toy suppliers are invited to submit their newest products for a thorough road test with teams of children in specially developed play clubs. During the play sessions they are asked to rate the toys on a number of criteria and trained observers provide valuable insight on how children play with the toys and the skills they develop whilst playing.
Toys that pass the tests with flying colours receive the coveted Good Toy Guide 'Seal of Approval' and companies are able to make use of this in their marketing and promotional activities. Unlike the previous version that was published once a year, the new Good Toy Guide also has a rolling programme of 'all year round' tests that can be viewed on their website. Monthly "Spotlight on..." features provide more in depth insight into different areas of play and the toys that help children develop a range of skills.