The Blackpool-based company, Casdon, prides itself on being an "innovator of fun and play" and has been around in various guises since the 1940s. The company first exhibited its toys at the Harrogate Toy Fair in 1959. By the early 1960s it had launched exactly the kind of toys that the company is famous for today. This included the Jumbo Phone and Super Cash - both designed as fun, role-play toys with an underlying educational value.
Casdon toys are most recognisable as being miniaturised toy versions of major household brands such as Dyson, Hotpoint, Kenwood, and DeLonghi. The Morphy Richards range includes kids toy versions of the company's best selling toaster and kettle.
The battery powered "Henry" and "Hetty" vacuum cleaners look and work just like the real things, and are so popular that Casdon launched soft toy versions of both characters. The Casdon mini cash tills have taught many toddlers the basics of shopping and money.
A bold company rebrand in 2011 not only led to more striking packaging, but also to the introduction of distinct ranges called Little Shopper, Little Cook, Little Helper, Little Driver, Little Artist and Little Ones.
Casdon dolls accessories include high chairs, car seat, bath and potty sets as well as relaxers and baby changers. The companies famous Back Seat Driver toy is as popular as ever - and the Sat Nav Steering Wheel gives a modern twist to an old favourite. As well as the vacuum cleaners, Casdon also make kids toy washing machines, cookers, microwaves and mixers plus ironing sets and chalk board easels.
2014 saw Casdon make a big change in strategy by adding a range of top quality wooden toys. Beginning with a Morphy Richards Kitchen Set, the company competes at both ends of the lucrative role play toys market. This year also saw the company introduce the Varoom selection of wooden construction site vehicles with interchangeable parts.
The biggest launch was saved for the versatile Boxset wooden playsets. This range of ten different themed toys all pack into their own individual wooden boxes complete with a convenient carrying handle. Kids can choose from a selection that includes pirates, dolls houses, train and garage sets.
The world's most famous online retailer sells an unparalleled selection of toys.