ITV’s pre-school series The Hive has captured the imaginations of young children everywhere. The unbelievably cute Bee family who live in Honeybee Hive are a great family unit, who unite behind each other to help solve their mutual problems. Initially produced with over seventy short episodes, it won’t be long before the second series will commence production.

With Mookie Toys announced by Space Enterprises as the master toy licence holder for The Hive, fans can initially expect to see Mookie make some gorgeous character soft toys. These will be followed by a whole series of other relevant The Hive endorsed toys such as jigsaws, games and collectable figures. Jupiter Toys have announced that they will manufature a selection of The Hive wooden toys and kids furniture.
Character toys continue to go from strength-to-strength as more TV series, films and comic books attract spin-off toys.