Probably best known for their Mighty World brand which features some charming play sets, toy figures and construction kits, Kriya Ltd is also very active in the role play category. They produce everything from tea sets to electronic cash registers, and also distribute some very nicely detailed 1:18 scale model vehicles. Particularly popular are the toy tractors and transit vans.
Rather than producing toy replicas of household products like Casdon tend to, Kriya's role play toys are very much toy versions of the real thing. They have bright colours, big chunky buttons and some of them require batteries to generate various sound effects.
Many Kriya toys are also notable for being made from recycled plastics, something which the toy industry has been rather slow to embrace. As well as the actual products being made with 95% recycled plastics, Kriya also work hard to ensure that the product packaging is also predominantly made from recycled materials.
Pretend shopping is a great way for kids to learn about money and there are plenty of products available that guarantee excellent play value for many years.
Many role play toys feature kitchen implements and gadgets with toy food mixers and food processors being some of the most popular.
Ironing must be one of the least appealing household chores, but many kids love nothing more than copying mum or dad as they work their way through the washing basket.
Toy kettles are an important pretend toy in the role play learning process and come in many different colours and materials.
From traditional xylophones and recorders to state of the art electronic drum kits, you can find them all here.
When it comes to pretend toy food, there are literally hundreds of products for parents and children to choose from.
Fair Trade toys have seen a marked increase in popularity recently, as have toys that are made from recycled materials.
Whether you're the shopper or the checkout assistant, there’s a great selection of supermarket toys to be bought.
The toy toaster is undoubtedly one of the top selling items in the ranges of role play items that are based around commonly used household appliances.
Toy cars and vehicles may be small… but that is no indication of the huge amounts of fun that they can bring!