Originating from a Russian folk story, Masha and the Bear TV series is a great hit with preschool kids all over the world. This popularity has led two heavyweights in the toy manufacturing business to unite and create a series of toys based on the stories. Simba Dickie are responsible for distribution in European countries whilst Spin Master handles the US and Canada.
Masha is a delightful three year old girl who makes friends with a huge bear who lives in a big wooden house. She has lots of pets like a goat, pig, dog and even chicken. They all get up to lots of adventures and meet plenty of other wild animals too. Both toy companies have created a selection of plush toys based on Masha and her friends, whilst the licence also extends to jigsaw puzzles, playsets and soft bodied dolls.
This high quality show is deserving of some top class toys, and Adam Beder, Executive Vice President of Global Licensing for Spin Master said, “Masha and The Bear’s standout style and humour have made it a transcultural hit and we are thrilled to bring this fan-favourite franchise into the Spin Master family.”
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