Not content with re-launching Bratz fashion dolls, MGA Entertainment also launched a range of four ‘geek chic’ doll characters that each have their own unique lifestyle personality. Known as Project Mc2, the dolls are released in conjunction with an original Netflix TV series of the same name.
Leader of the pack is McKeyla McAlister (Mc2) who is actually a disguised spy. She also professes to be a hipster and a writer. A genius who also loves skateboarding may sound like an odd mix but Camryn Coyle (C2) is certainly the cleverest member of the group. Adrienne Attoms (A2) is a Spanish speaking chemist whilst Bryden Bandweth (B2) spends her time tweeting and taking digital pictures.
By combining their considerable skills, the girls work for NOV8 (Innovate), a secret organisation that undertakes risky missions that no other agency will touch. Each Project Mc2 character is dressed in an individual trendy outfit and has gorgeous hair that girls can style in any way they want.
Character toys are popular as TV series and films attract spin-off products.