
One of the most enduring modern brands of kid’s action figures and vehicles has to be the Power Rangers toys. They are faithful and detailed copies of the characters and vehicles seen in the popular and long-running TV series. They are always based around the superhero Power Rangers characters, who "morph" into powerful individuals to take on the aggressive but mighty Zords. The good guys are always dressed in brightly coloured suits of red, green, blue and yellow, and the Power Rangers toys follow each TV series with realistic copies of the characters. Other colours are introduced from time to time, together with new Zords and fighting vehicles.
A new TV series is created each year, with the UK network following a year after the airing in the USA. Kids absolutely love Power Rangers toys – the new items are usually launched to coincide with the series launch at the beginning of each year - and the shops always report brisk business of the action figures, vehicles and fighting weapons that the characters use. As with most modern TV series, the Power Rangers toys have hundreds of spin-off products in the form of films, books, DVD’s, a stage show, and even some of the episodes are now available through iTunes.
Sales of action figures continue to grow as more films and TV shows are accompanied by spin-off toys.
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