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Based in Guildford, Vivid is the biggest British toy company and distributes toys to over 60 countries worldwide via a network of offices throughout France, Germany, Hong Kong and China.
Vivid has created many craze-toys over the years including Moshi Monsters... their biggest selling toy line, with over 80 million Moshlings sold so far! Their best-selling soft toy ever is Fluffy Goes Walkies, with over two million sold to date. The company has worked alongside hit UK bands such as One Direction and JLS to produce doll versions of the pop stars plus toys based on lots of much-loved preschool shows, such as Tickety Toc, Baby Jake and Cloudbabies.
Crayola is a huge success story for the company and has been around for over 100 years, making it the oldest surviving toy brand in the UK. Vivid has also worked on a variety of action figures from famous movies including The Hobbit and the hotly anticipated Walking With Dinosaurs coming this Christmas.
The company’s core values are entrenched in the value of play and enabling children from all backgrounds to experience the joy and magic of being able to bring toys to life in their own, individual way.
A founder member of the ICTI CARE program, Vivid ensures that all their toys are made in factories where workers are properly cared for and no child labour is used.
Amazon, Argos, Asda, Eason, The Entertainer, Hamleys, Morrisons, Perkins, Sainsbury’s, Smyths, Shop Direct Group, Tesco, Toys R Us, Waitrose and WHSmith.