Founded in 1992, Vivid Imaginations achieved the status of the number one toy company in 2005, largely due to the phenomenal success of the Bratz dolls which they distributed at the time. Vivid's toy offerings cover many well known brands - and their ability to create the right kinds of toys to accompany TV shows as varied as Thunderbirds and Zingzillas, has enabled them to stay at the top spot of their game.
In a fast moving world where brands come and go, Vivid constantly adapts to take current trends into account. Brands that have been supported by Vivid Imaginations include Animagic, Crayola and the amazing phenomenon that is Moshi Monsters.
Vivid is held in high regard by children’s TV programme makers, and regularly beats other major toy suppliers (like Mattel or Hasbro) to win licences when they are offered.Little Charley Bear, Everything's Rosie and Timmy Time are just a few examples of shows where Vivid Imaginations has enabled young children to interact and play with their favourite on-screen characters.

The original online book seller now sells virtually every product you can imagine... including toys!
The widest range of electronic and robotic pets available online, from chimps that just want to cuddle, to plants that nod to your voice.