
As a relatively new toy company, Vivid Imaginations was founded in 1992 and rapidly achieved the status of the number one toy company in 2005, largely due to the phenomenal success of the Bratz dolls which they distributed at the time. Vivid Imaginations toys cover many well known brands, and their flair at creating the right toys to accompany such diverse films and TV shows from Thunderbirds to Spiderman, has enabled them to stay at or near the top spot.
In a fast moving world where brands come and go, Vivid Imaginations toys have constantly adapted and changed to take account of the popularity at any one particular time. Other brands supported by Vivid Imaginations include The Simpsons, Care Bears, Disney Princess, Sindy, Animal Hospital, Fifi and the Flowertots, as well as Roary the Racing Car, Winnie the Pooh and Toy Story.
Vivid Imaginations is held in high regard by children’s TV programme makers, and often beats other toy suppliers like Mattel or Hasbro to sign up new licences when they are offered. ZingZillas and Little Charley Bear are two great examples of CBeebies programmes where Vivid Imaginations toys will hit the toy shop shelves and enable the young children to interact and play with their favourite characters.
Vivid Imaginations, Hasbro and Mattel are just some of the major brands sold by Toys-2u - a family-run toy shop based in Northwich.