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The Toy Trust

80 Camberwell Road, London. SE5 0E

020 7701 7271

The Toy Trust is a grant-making trust that was founded in 1992 by The British Toy & Hobby Association (BTHA). It is designed to help disadvantaged children and their families in the UK and abroad.

Latest News
It was reported in September 2016 that The Toy Trust had successfully assisted every single registered childrenís hospice in the UK with donations totalling £200,000. This funding helped provide play experiences for hundreds of children with life-limiting illnesses.


Latest fundraiser
The Big Thames Challenge took place on 2nd June 2016 and saw 230 people from all areas of the toy industry sprint, jog or walk a collective total of almost 15,000 miles along the Thames. The target of £200,000 will go towards the Toy Trustís Giving the Gift of Play cause.

The Official Toy Trust Big Thames Challenge logo

Many well known toy industry figures regularly organise events to help raise money - marathon cycling trips, walks, celebrity football matches and auctions at charity dinners are just a few of the ways in which the money is raised.

The Toy Trust has raised nearly £3M since it's creation which has helped to make a real difference to many families in difficult circumstances. All money raised goes straight to childrenís causes. Costs are absorbed by the BTHA.

The official Toy Trust logo

Previous Toy Trust fundraisers include...

Big Toy Trust Bake-Off
13th and 17th April 2015
Dozens of toy industry professionals were asked to hold a cake sale and send their masterpieces in for judging. 5 winning bakers were awarded an industry Cup Cake Award whilst the proceeds from the event helped generate money for the numerous childrenís charities that the Toy Trust supports each year.

Toy Trust Golf Day
24th September 2014
The annual Toy Trust Golf Day took place on  at Sonning Golf Club in Berkshire. The day was hailed a great success with over 30 toy industry professionals taking part to help raise £3700 for worthy causes.

Special Bikes for Special Kids
8th June 2013
This gruelling 70-mile bike ride around the Isle of Wight was a huge success and contributed to the £200k that the trust raised in 2013. UK charity Whizz-Kidz was be main beneficiary, receiving £90,000.

VTech, Mattel and Lego were just some of the companies that took part. In total, 183 cyclists from all sides of the toy industry helped make the event so well supported.

Andrew Brown Rows the Atlantic
On 4th December 2011, Andrew Brown (who at the time worked at Flair) started to row a staggering 2,936 miles across the Atlantic Ocean to try to raise over £80,000 for the charity. He finished on 21st January 2012 and earned himself the title of the fastest solo transatlantic rower in the process. He was also presented with a Special Recognition Award from the Toy Trust for his amazing achievement.

Andrew Brown in his Toy Trust-brand boat