Although you might have trouble persuading sweet-toothed youngsters of the fact, Easter isn't just about easter eggs and chocolate bunnies. Rather like Christmas and Halloween, confectionary companies have managed to turn this public holiday into a largely sugar-fuelled affair, but if you know where to look you'll discover there are plenty of Easter toys for kids that don't rely on E numbers to keep your child's attention.
Arts & crafts products are particularly popular at this time of year - and Easter provides a great excuse to get your children using their imagination and creativity to produce some mini masterpieces. Anything from Crayola and Galt make ideal Easter gifts, as do many of the arts & crafts products produced by Melissa & Doug.
If your youngster has any Easter parties lined up, you should have no problem finding fancy dress outfits of bunnies or chicks. Easter-themed party bags are also readily available - and if you want to avoid the kind of chocolate stock-pile that would make even the most chocaholic child feel a bit queazy then you can always opt for collectable Easter toys that are often available for limited periods only.
Toy companies like Lego and Ty often bring out special edition Easter plush toys - but make sure you snap these up quickly as many of them won't be around for long.
From affordable craft kits to top of the range dressing up outfits, Amazon sells an amazing array of Easter goodies.