Although not the biggest town in Staffordshire, the county town of Stafford is an important centre in the county. The Guildhall Shopping Centre is situated in the middle of the town, and has the usual mix of multiple retailers, cafes, bars and restaurants. The local Toymaster store in Salter Street is an excellent example of a well stocked and staffed independent toy shop. They sell almost every popular traditional toy, game, model, doll or electronic toy on the market.
Two small independent specialist toy and game shops of Two Fat Goblins and Chips are joined by some of the multiple toy and nursery retailers such as Mothercare. There are many large towns in this densely populated part of the UK, and shoppers can easily track down those hard to find toys.