Created by Malcom Naish in 1981, Toys 'n' Playthings is the UK's longest established toy trade magazine. The monthly publication is full of relevant toy news that is widely read by toy retailers, toy suppliers and all other sectors with an interest in the toy industry. With many regular features such as news sections, gossip and regular columnists, it’s essential reading for anyone working in the toy trade.
The Toys 'n' Playthings comprehensive website features up to date news and press releases, as well as details of toy trade organisations and events. Toys 'n' Playthings is considered by many respected toy industry executives to be the leading toy industry publication, and their opinions and comments are always relevant to current events.
Mirella Cestaro was appointed editor in 2011, and under her guiding hand Toys 'n' Playthings continues to explore new avenues of communication and networking. As part of the Lema Publishing Group, Toys 'n' Playthings has several sister b2b magazines. These include Licensing Today Worldwide, Nursery Today, Gifts Today and Greetings Today, as well as niche title Party Party.