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Dream Toys

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Dream Toys is an important part of the toy industry calendar. This is where the Toy Retailers Association (TRA) sets out what it thinks are the top toys for the impending Christmas.

The TRA considers itself perfectly placed to make these predictions - thanks in part to 50+ years of consumer knowledge, and also because its panel is said to represent "80% of toy retailers" from stores such as Argos, Selfridges, Smyths Toys, The Entertainer and Toys R Us.

The Dream Toys (Published: 4th November 2015)
To tie in with the news that the UK toy industry is expected to have grown by 6% in 2015, no fewer than 63 toys made it into the Dream Toys hot-list this year - and all were unveiled at a central London location on 4th November.

The Dream Toys Hall

Gary Grant, founder of The Entertainer and Chair of the Dream Toys committee, said "2015 is going to be a vintage year for toys and it is exciting to see innovation successfully combined with traditional play throughout the list, embracing all that is good about toys."

The Winners
City Deep Sea Exploration Vessel by LEGO
Frozen Sing-A-Long with Elsa by Jakks Pacific
IDO3D Deluxe 3D Design Studio by Flair Leisure Products
Little Live Pets Cleverkeet by Character Options
Paw Patroller by Spinmaster
Pie Face by Hasbro
Shopkins Ice Cream Truck by Flair
Bladebuilder Jedi Master Lightsaber by Hasbro
Kylo Renís Command Shuttle by LEGO
The Force Awakens Millennium Falcon by Hasbro
Interactive Tracy Island Playset by Vivid
Toot–Toot Friends Busy Sounds Discovery Home by VTech

Official Dream Toys Logo

How the media reported on Dream Toys
The organisers of Dream Toys always manage to get huge coverage for the event, and the 2015 event was no different. Good Morning Britain led the way with live TV coverage, and journalists from all major papers - redtops and broadsheets alike - were in attendance.

Although there was no particular product that united journalists in excitement, the addictively brilliant Pie Face game from Hasbro was mentioned in many reports, as was the prominence of household name brands such as Star Wars, Frozen and Thunderbirds.

The Toy Retailers Association Logo

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