The Dream Toys 2010 announcement will take place on October 27th 2010 with the results being unveiled at 7am. As ever, this will tell us what the Toy Retailers Association (TRA) believes are set to be the 'hot dozen' toys for the Christmas ahead. The TRA considers itself to be perfectly placed to make these predictions - thanks in part to its 50+ years of consumer knowledge but also because it represent 75% of toy retailers.
The 2009 Dream Toys
Last year's Dream Toys announcement saw a range of toys all under RRP £50, designed to help parents enjoy a "price crunching Christmas". The chosen toys (in alphabetical order) were:
Bakugan Battle Pack (Spin Master)
Battle Strikers starter Set (Mega Brands)
Ben 10 Alien Force Kevins DX Action Cruiser (Bandai)
Bendaroos Mega Pack (Spin Master)
GO GO Pets Hamsters (Character Options)
GX Racers Tightrope Terror (Flair)
Kidizoom Multimedia Digital Camera (V-Tech)
LEGO Games Minotaurus (Lego)
Monopoly City (Hasbro)
Princess Peppa’s Palace (Character Options)
Sylvanian Families Caravan (Flair)
Transformers Movie 2 Voyagers Figures (Hasbro)
Of the 2009 list, Gary Grant, Chairman of the TRA, commented that "the top toys really demonstrate how forward-thinking and pioneering the toy industry is. This year’s list also reveals a trend towards nostalgic characters and brands which have been updated with a modern twist."
If you're interested in what the nation's major toy retailers predict will be the top toys for Christmas 2010, our "toy predictions" page will be updated regularly in the run-up to December 25th.
A traditional combination toy shop and baby clothes boutique.
Online products include toys, gifts, games, RC toys and lots more.
High quality timber model farm buildings in two different scales.