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Dream Toys

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The 2016 Dream Toys event took place on the 9th November at St Maryís Church, London.

Dream Toys is an important part of the toy industry calendar. This is where the Toy Retailers Association (TRA) sets out what it thinks are the top toys for the impending Christmas.

The TRA considers itself perfectly placed to make these predictions - thanks in part to 50+ years of consumer knowledge, and also because its panel is said to represent "80% of toy retailers" from stores such as Argos, Selfridges, Smyths Toys, The Entertainer and Toys R Us.

The Dream Toys (Unveiled on 9th November 2016)
"Incredibly diverse"
is how The Entertainer founder and Dream Toys selection committee Chair, Gary Grant, summarised the 2016 list.
Gary went on to say "itís also great to see that, in these uncertain times, this is a very affordable Dream Toys list".

Gary Grant unveiling the 2016 Dream Toys

Featuring familiar names such as LEGO, Mattel and Hasbro, the list includes some ingenious new toys from the likes of Spin Master, John Adams and World's Apart.

The Winners

Snuggle My Dream Puppy from Character Options
Friends Amusement Park Roller Coaster from LEGO
Hot Wheels Ultimate Garage from Mattel
Nerf N-Strike Elite Hyper Fire from Hasbro
Star Wars Rebel U-Wing Fighter from LEGO
Silly Sausage from John Adams
Speak Out from Hasbro
Paw Patrol Air Patroller from Spin Master Toys
Thomas & Friends TrackMaster Sky-High Bridge Jump from Mattel
Shopkins Chef Club Hot Spot Kitchen from Flair
Hatchimals from Spin Master
SelfieMic from Worlds Apart

Official Dream Toys Logo

How the media reported on Dream Toys
The organisers of Dream Toys always manage to get huge coverage for the event, and the 2015 event was no different. Good Morning Britain led the way with live TV coverage, and journalists from all major papers - redtops and broadsheets alike - were in attendance.

Although there was no particular product that united journalists in excitement, the addictively brilliant Pie Face game from Hasbro was mentioned in many reports, as was the prominence of household name brands such as Star Wars, Frozen and Thunderbirds.

The Toy Retailers Association Logo

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