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Top Toys for Christmas 2023

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When you consider that toy retailers live and die by their ability to predict what will fire the imaginations of children at Christmas time, it's no great surprise that toy predictions have become something of an industry institution.

These "Top Toy" lists generate plenty of column inches for the industry - and whilst many of them are painfully transparent, there's always a few gems that warrant a closer look. Every year the lists seem to be released earlier and earlier, although no-one has yet beaten Tesco who in 2011 announced their recommendations on 6th June!

Hamleys Logo

Hamley's 2023 top toy list is full of hot properties like LOL Surprise, Barbie and the evergreen licence, Harry Potter. The list was designed to reflect the cost-of-living crisis by including a lot of pricing options. It was also made to play into the current Kidult trend, although interestingly, no LEGO product made the list this year.

Barbie Pop Reveal Fruit Series
LOL Surprise Magic Flyers
Ty Marvel Squish-A-Boos
Harry Potter Bears
Beast Lab
Magic Moving Car
Disney Winnie & Piglet's Treehouse
Wooden Bus
Paw Patrol Skye Deluxe Vehicle
Twister Air

Argos Logo

Half of Argos's top toy list come in at under 30 to reflect the cost-of-living crisis that is affecting families this year. Head toy buyer Fay Williams said of the list "as well as the incredible innovation in the industry it's wonderful to see nostalgic brands like Furby, Barbie and LEGO loved by a new generation".

Beast Lab
Miniverse Diner
Squishmallows Drew the Dragon
Fingerlings Monkey
332nd Ahsoka's Clone Trooper Battle Pack
Harry Potter Dobby the House Elf
Bitzee Interactive Pet
TMNT Pizza Fire Delivery Van
NerfElite Double Punch
Technic Lamborghini Huracan
Furby
Little Live Pets My Puppy's Home Dalmation Edition
Gabby's Dollhouse Cruise Ship
Barbie Wow House
Chad Valley Trevor T-Rex
Chad Valley Pizza
Chad Valley 2-in-1 Wooden Cafe
Chad Valley Connie Designer Fashion Doll

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