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Top Toys for Christmas 2021

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When you consider that toy retailers live and die by their ability to predict what will fire the imaginations of children at Christmas time, it's no great surprise that toy predictions have become something of an industry institution.

These "Top Toy" lists generate plenty of column inches for the industry - and whilst many of them are painfully transparent, there's always a few gems that warrant a closer look.

John Lewis was the first retailer to announce their 2021 Christmas predictions on the slightly uncomfortably early date of 29th July. This doesn't quite pip Tesco's record though... In 2011 they announced theirs on 6th June!

Selfridges Logo

Selfridges has reported that Christmas-related online searches are over 200% ahead of forecast as customers take retailers' advice to shop early.

Luigi Starter Set (LEGO)
Jiggly Pets Tan Tan the Orangutan (Character Options)
Little Live Pets Gotta Go Turtle (Character Options)
Paw Patrol Movie Ultimate City Tower (Spin Master)
Playtent Grey Star (Kids Concept)
Micro Scooter Eco Mini Deluxe (Micro)
Deluxe Interactive JJ Doll (Bandai)
Barbie Transforming SUV (Mattel)
Le Toy Van Shop & Café (Le Toy Van)

Amazon UK Logo

Amazon has revealed the 10 most desirable toys that will top Santa's list this Christmas - including products from popular licences Paw Patrol, Little Live Pets and Batman.

Luigi Starter Course
Pictionary Air Harry Potter
Polly Pocket Rainbow Funland Theme Park
L.O.L Surprise! Movie Making Studio
Linkimals Dance n Groove Penguin
Spidey and his Amazing Friends - Marvel Web-Quarters Playset
Little Live Pets Gotta Go Turtle
Batman 36-inch Transforming Playset
The Balloon Dino
Paw Patroller 2.0

Tesco Logo

As the countdown to the big day begins in earnest, Tesco has offered a bit of help to those making a start on their Christmas lists.

LEGO Darth Vader Helmet (LEGO)
Paw Patrol Marshall Transforming City Fire Truck (Spin Master)
Squishmallows (Jazwares)
Kindi Kids Baby Pearl (Moose Toys)
Rainbow High Fashion Closet (MGA)
Pictionary Air (Mattel)
Jiggly Pets Tan Tan The Orangutan (Character Options)
LEGO Heartlake City Shopping Mall (LEGO)
Jurassic World Stomp N’ Escape Tyrannosaurus Rex (Mattel)
Instaglam On-The-Go Trolley (Character Options)

Midco Toys Logo

Popular indie toy retailer, Midco Toys, has revealed their list earlier than usual due to the ongoing supply chain issues. Their top 12 predictions for what kids will want under their Christmas tree this year are...

Pokémon Trading Cards (Asmodee)
Squishmallows Plush (Jazwares)
Yabu Plush (Kenji)
Boglins (Heo)
Bratz 20th Anniversary Dolls (MGA)
Bluey (Moose)
Nee Doh (Tobar)
CoComelon (Bandai)
Pokémon (Character Options)
Ghost Castle (John Adams)
Slime Party UK Slime Tubs (Slime Party UK)
Pog (Asmodee Europe) logo

Based on insights and trends, the toy experts at the discount retailer have picked the products they believe are set to excite and delight children this Christmas.

Barbie Dream House (Mattel)
Paw Patrol Adventure City Headquarters (Spin Master)
L.O.L. Surprise! O.M.G. 4 in 1 Glamper (MGA Entertainment)
Hey Duggee Plush Chair (8th Wonder)
Malibu 2-in-1 Unicorn Doll Travel System (Hauck)
Hot Wheels Massive Loop Mayhem Play Set (Mattel)
Nerf Blaster Inline Scooter with Blaster & Darts (Hasbro)
Piggy Mystery Head Bundle (Click Distribution)
Kindi Kids S5 Bubble N Sing (Moose Toys)
CoComelon Musical Bedtime JJ Doll (Bandai)

The Entertainer Logo

The Entertainer's top Christmas toy list came with a strong recommendation to shop early as the well publicised supply issues are likely to cause a shortage of toys and games in the run-up to The Big Day.

PAW Patrol Dino Rescue Rubble’s Deluxe Vehicle
Jiggly Pets Koala
Rainbocorns Wild Heart Surprise
L.O.L Surprise! Home Sweet Home Wood Doll House
Cat Vs Pickles - Festicat & Taco Cat
Ty Squish-a-Boos Bloomy Bunny
Paw Patrol Mighty Pups Mighty Lookout Tower
Barbie Fresh 'n' Fun Food Truck Playset

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