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Top Toys for Christmas 2017

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When you consider that toy retailers live and die by their ability to predict what will fire the imaginations of children at Christmas time, it's no great surprise that toy predictions have become something of an industry institution.

These "Top Toy" lists generate plenty of column inches for the industry - and whilst many of them are painfully transparent, there's always a few gems that warrant a closer look.

Argos was the first retailer to announce their 2017 Christmas predictions on the uncomfortably early date of 22nd June. This doesn't quite pip Tesco's record though... In 2011 they announced theirs on 6th June!


ASDA chose to get the help of 500 kids to collate their toy collection this year. The ‘Chosen by Kids’ range is going to be available at 626 stores nationwide, as well as online.

Nintendo New 2DS XL
Luvabella blonde
Baby Annabell
Nerf battle racer
Lol surprise doll
Lego Ninjago fire mech
Lazer x 2 player pack
Dareway Revolution
Barbie Camper
Paw Patrol Jungle Patroller
Playdoh magic oven
My first drone
Ben 10 rust bucket playset
Lego Batman the Batmobile
Nikko Drone
Disney Princess Electric Scooty

Harrods logo

Harrods' favourite 2017 toys feature a mix of traditional plush and technological marvels.

Cubetto (Primo)
Harrods 2017 bear (Steiff)
Curious Cars (SAM Labs)
Interactive Spider-Man (Sphero)
Karl Lagerfeld Choupette cat (Steiff)
Boost Creative Toolbox (LEGO)
Cozmo (Anki)
Laser X (Character Options)
SoundMoovz (Character Options)
Nasa Apollo Saturn V (LEGO)

Hamleys Logo

Don't expect to get much change from £100 if you're buying something off Hamleys' top Christmas toys this year. Tech toys dominate the list - and whilst traditionalists will like the fact that LEGO makes the grade - even their entry is full of robotics!

FurReal Buzz Pet – Tyler the Playful Tiger (£135)
Fisherprice Dance & Move Beatbo (£33)
LEGO BB-8 (£85)
The Barbie DreamHorse (£90)
Nerf Nitro Longshot (£22)
Power Rangers Megazord (£60)
Luvabella (£100)
Hatchimals Surprise (£75)
PJ Masks Headquarters Playset (£50)
Get a Grip (£21)

B&M Logo

B&M has become the latest retailer to reveal what it expects to be its best selling toys this Christmas and claims that their prices are much lower than rival toy stores.

Shimmer and Shine Doll
Spider-Man Tech Suit
Cars Piston Cup Racing Garage Playset
Nerf Retaliator
Despicable Me Light Up Fluffy the Unicorn
Silver Cross Pram

Smyths Logo

Upon unveiling their top 15 toys for Christmas, Smyths' joint head of marketing, Sinead Byrne, commented: “In addition to some familiar classics, including Lego, Nerf and Our Generation, it is great to see some new innovative products feature this year such as Cozmo from Anki and Tyler the Playful Tiger.”

FurReal Roarin’ Tyler the Playful Tiger
Lego Ninjago Movie Destiny’s Bounty
PJ Masks Deluxe Talking Figure 4-Pack
Laser X
Paw Patrol Sea Patroller
Sky Viper Stunt Drone
Imaginext DC Super Friends Batbot Xtreme
Nerf Modulus Regulator
Luvabella Doll
Toilet Trouble Game
L.O.L. Surprise! Big Surprise
Bush Baby World Dream Tree and Bush Babies
Cozmo by Anki
Thomas & Friends Super Station
Our Generation Healthy Paws Vet Clinic

Amazon UK Logo

Amazon's 2017 list features a mix of tech toys and more traditional board games including an updated version of the hugely popular Pie Face game from a few years ago.

Vtech Kidizoom Flix Playset (£47.99)
Anki Cozmo (£169.99)
LEGO Boost (£169.99)
Pie Face Sky High (£29.99)
Little Tikes Princess Cozy Chariot (£81)
Bloxels (£39)
Paw Patrol "Sea Patroller" Playset (£59.99)
Melissa & Doug Chef's Kitchen Playset (£149.99)
Nerf Nitro Motor Fury Rapid Rally (£49.99)
Letters to Santa (£24.95)

John Lewis Logo

Speaking of the company's Christmas toy list, Harry Boughton commented "technology continues to improve our day-to-day lives with the rise of smart home devices, tech toys have also seen a rise in popularity, and they’re set to be the biggest trend this Christmas."

Anki Cozmo (£199.99)
Lego Boost (£149.99)
FurReal Roarin’ Tyler The Playful Tiger (£134.99)
Lego Creator 10254 Winter Holiday Train (£74.99)
FurReal Friends Makers Proto Max Interactive Pup (£89.99)
Mini Deluxe – Micro Scooter (£79.99)
Meccano Robot M.A.X (£149.99)
Waitrose Cash Register (£25.00)
Aura Robot (£99.99)
John Lewis New Born Baby Doll (£40.00)

Argos Logo

First out of the blocks again, Argos's top Christmas toy list for 2017 is an attempt to gauge what will be on the top of children's wish lists in the run up to Christmas Day.

Argos have described this year’s top toys list as “a fantastic blend as toymakers evolve childhood favourites alongside the introduction of newer and more technology-led gifts”.

Airhogs DR1 Official Race Drone

Disney Cars 3 Lightning McQueen

Hatchimal CollEGGtibles

LEGO Boost

Tiny Treasures Twin Set

LEGO Friends Sunshine Catamaran

PJ Masks Headquarter Play Set

Transformers: Radio-control Sqweeks

Paw Patrol Sea Patroller


Fisher-Price Teach n Tag Movi

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