As proud winners of the Toy of the 20th Century, LEGO is a massive company and one of the world’s most loved brands. The company that makes the much respected LEGO toys has so many milestones and intriguing facts and figures about it that it’s hard to know where to begin. For example, in 2008 the business made its 4 billionth minifigure, making it the largest population on planet Earth! Who’s the world’s largest manufacturer of vehicle tyres – LEGO of course!
Amusing as these statistics may be, the single most important fact about LEGO is its fantastic play value. As almost any parent will testify, their kids play for longer with LEGO toys than any other toy they own. The sales of these toys increases year on year, every year. This is down to tremendous investment in research and development, the constant introduction of new sets, and the decision to produce branded ranges like Star Wars. These have grabbed the attention of the collectors market as well.
Still a privately owned Danish based company, LEGO have factories and distribution centres that cover the globe. In spite of many copies of their bricks, no company has been able to produce a building block that can withstand repeated assembly, and still fits as well as the day it was first made. The brand is fiercely protected by the company, and there have been many court cases to prove it. A final interesting fact – LEGO estimate that kids around the world spend 5 billion hours a year playing with their bricks – how cool is that!
The company has created highly successful LEGO based Theme Parks, and their teams of professional model builders create the most incredible models for large shopping centre displays. Many amateur LEGO fans also produce the most unlikely everyday objects or vehicles in their favourite building brick. The huge hit LEGO Movie featured the exploits of Emmet the minifigure who turned out to have the ability to save the world from the evil enemies!
The world's most famous online retailer sells an unparalleled selection of toys.
The original catalogue shop now sells a huge range of toys at great prices.
This excellent shop offers a wide selection of prams, pushchairs and cots.
Independently owned Toymaster store based in the historic market town of Melton Mowbray.
A good variety of toys and games in this lovely toy shop.
This toy shop's website offers the latest fashion collectables and traditional toys.
This online independent toy store has a website and five physical stores.