LEGO toys

As proud winners of the Toy of the 20th Century, Lego is a massive company and one of the world’s most loved brands. The company that makes the much respected Lego toys has so many milestones and intriguing facts and figures about it that it’s hard to know where to begin. For example, in 2008 Lego made its 4 billionth minifigure, making it the largest population on planet Earth! Who’s the world’s largest manufacturer of vehicle tyres – Lego of course!

Amusing as these statistics may be, the single most important fact about Lego is its fantastic play value. As almost any parent will testify, their kids play for longer with Lego toys than any other toy they own. The sales of Lego toys increase year on year, every year, owing to tremendous research and development, the constant introduction of new sets, and the relatively recent decision to produce branded ranges like Star Wars, which has grabbed the attention of the collectors market as well.

Still a privately owned Danish based company, Lego have factories and distribution centres that cover the globe. In spite of many copies of their bricks, no company has been able to produce a building block that can withstand repeated assembly, and still fits as well as the day it was first made. The Lego toys brand is fiercely protected by the company, and there have been many court cases to prove it. A final interesting fact – Lego estimate that kids around the world spend 5 billion hours a year playing with their bricks – how cool is that!