Shimmer and Shine is the hit children’s pre-school property that has inspired a host of complementary toys including talking and singing dolls and playsets such as the Float and Sing Palace.
In mid-2016 the property's master licencee, Mattel, saw the potential of the show to translate into a cute, fun, toy range. They said "the animated series features engaging storylines that foster imaginative play and the theme of resilience in pre-school girls".
As you would expect, a whole host of suplementary products are planned into branding clothing and other gift lines.
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