The 2011 Toy Supplier of the Year was announced on Tuesday 24th January 2012. Congratulations to Hasbro for winning this award.
As well as winning a "Best Boy's Toy Of The Year" award for their Nerf N-Strike Maverick, Hasbro triumphed in the supplier category following a year of positive sales across a consistently high number of product lines.
As part of the annual Toy Industry Awards that take place on the opening night of Toy Fair, the Toy Supplier of the Year award is always hotly contested. Voted for by the nation's toy retailers, the award is judged on a variety of factors including the supplier's product offerings, quality of service and ability to meet demands.
Other recent Supplier of the Year award winners are:
2010: Character Options
2009: Flair
2008: Playmobil
2007: Gemma Cards
2006: Martin Yaffe
2005: VTech