The London 2012 brand is forecast to generate sales of over a billion pounds of its licensed products before and during the Olympic and Paralympic games in the summer of 2012. The profits from this staggering sum of money will be used to support the huge expenditure of staging the games, and will help to offset some of the cost to the UK taxpayer.
A number of toy companies have been approved as London 2012 toy licensees, with Golden Bear first out of the starting blocks with their soft toy versions of Wenlock and Mandeville. As the official Olympic mascots, these characters are going to be viewed millions of times before the games are over.
Winning Moves, the makers of popular Top Trumps games are launching an Olympic Legends pack featuring former Olympic stars. They also have the rights to create a brand new version of the world famous Monopoly game that will feature more Olympic stars that will be voted onto the board’s spaces by a public ballot!
More London 2012 toys are made by Hy-Pro who announced a series of inflatable toys, play tents, play balls and sports toys, all featuring the Olympics London 2012 logo. Train maker Hornby own several other brands like Corgi who created a series of die-cast vehicles of London 2012 toys of buses, taxis and trains.
The Tandem Group, the owners of toy company MV Sports, are supporting the London 2012 license by making a series of official wheeled toys and cycling equipment. Their experience in this market ensures products of the highest quality and durability.
Traditional British soft toy maker Merrythought has created a series of commemorative teddy bears to celebrate the London 2012 Olympics as well as London's heritage as a former holder of the Olympic Games.
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UK supplier of the unique Sorgenfresser soft 'worry eater' dolls.
