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eBay reacts to retailer black-out

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Following our recent survey of independent toy retailers (the results of which you can find in ToyNews 141) eBay has begun lobbying indies to help ban the practice of suppliers restricting the sale of their toys on 3rd party websites.

One Toy Shop UK lister has kindly sent us a copy of the email (below) asking for retailers to back the Choice in Ecommerce campaign.


Hello x,

Today, we would like to ask you, as one of our professional sellers doing business on the eBay marketplace, for your help in supporting a very important initiative. It is aimed at making sure we keep ecommerce as an engine of growth in Europe.

What is going on?
Some brands and manufacturers are attempting to limit the sale and resale of their products online. Increasingly, these brands and manufacturers prevent their authorised sellers from selling their products on online marketplaces such as eBay. These unilateral bans harm you as a seller, your customers, eBay and commerce as a whole.

What can you do?
Some sellers have founded 'Choice in eCommerce', an initiative which fights sales bans on online platforms. This initiative is inviting all business sellers to sign a petition. This petition will raise awareness of the problem amongst manufacturers, brand owners, online marketplaces, national and European policy-makers, as well as public authorities.

Sign the petition!
The petition can be found on the Choice in eCommerce's website at:

We encourage you and all our sellers to support this initiative and sign this petition in order to promote fair and open online-trade.

We thank you for your interest and engagement!

Best regards,
The eBay Team


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