Now in our 18th year, the Independent Toy Awards enjoy unrivalled respect within the industry, thanks to being voted for not by "experts," "testers," or "panels," but by those at the sharpest end of the industry: the nation's independent toy retailers.
We are uniquely positioned to host such awards due to our ever-growing network of independent toy retailers that list themselves on this website for free.
2025 Gold Medal Winners (See the winners)
To be a gold medal winner in the Independent Toy Awards, you need to not only have a first-class product but also be well respected and trusted within the independent toy trade.
2025 Silver Medal Winners (See the winners)
A large number of products that won silver were so close to a gold medal that a vote or two either way would have tipped the balance. As well as household-name companies, you'll notice a generous smattering of small companies too, which just goes to show how our awards aren't about marketing muscle; they're about having a great product.
2025 Bronze and Commended Medal Winners (See the winners)
The quality of products submitted that won both bronze and commended medals this year only goes to show how closely fought our awards can be.
Take a look at all the Mr. Independent Toy Awards postcards from years gone by.
We’re delighted to have been awarded Gold in the pocket money category for the new L.O.L Surprise! Eye Spy Tots. We’re confident the Eye Spy Series will capture the imagination of fans everywhere through its immersive unboxing experience, driving collectability with multiple product lines in the Eye Spy range. At MGA Entertainment, we lead with imagination and innovation, and we’re always looking ahead to create magical moments. Children love solving mysteries, uncovering secrets and following clues, and this new range taps perfectly into that sense of discovery and surprise.
Winning GOLD at the Independent Toy Awards is fantastic validation for our belief that toys should do more than just entertain - they should inspire curiosity and genuine learning. The 1curiosity Lantern was designed with this philosophy at its heart, and we're delighted that it's resonating with both industry experts and families.
Winning Gold in the Construction Category is an incredible honour and a testament to the creativity, passion, and hard work that went into bringing the CONNETIX 48 Piece Roads Creative Pack to life. We're beyond proud to be recognised by the Independent Toy Awards and excited to continue inspiring play, imagination, and a love for learning in children everywhere.
The Just Play UK team are thrilled that two of our toys have been recognised as 2025 Independent Toy Awards winners, including a Gold medal for furReal Maggie the Feed and Follow Cow in the Children’s Gifts category and Ultimate Stitch Feature Plush Commended in the Licensed category. It’s a huge honour, for both our team and our incredible partners at Hasbro and Disney, as these awards carry such weight and respect within the industry, thanks to being voted for by the nation’s independent toy retailers.
This recognition means the world to us. Pixel Factory’s win is a testament to the product’s imaginative design and creative impact. Developed with a passion for fostering creativity, Pixel Factory has captured the hearts of children and parents alike, offering a unique blend of play and artistic expression. To have it celebrated by one of the industry’s most trusted awards is incredibly rewarding.
We’re thrilled that the Science Museum Noodle Slime has won Gold in the Educational category. Inspiring curiosity through play is at the heart of our Material Science range, and we truly appreciate the support of our retailers.
P&C Toy are tremendously honoured that the RC Blitz Wheeler has been awarded the Gold Medal at the 2025 independent Toy Shop UK Toy Awards in the RC category. We sincerely thank the organisers, our talented team, and valued partners who made this possible. It motivates us to continue setting new standards for creativity and excellence in our toys.
We are honored to be recognized with a Gold award in the Independent Toy Awards. Inspiring creativity and joy for our community has always been at the heart of Diamond Art Club®.
We said last year we were going for three awards this year and we have scooped five! Especially delighted to see our HGL brand pick up a Gold for the Sensory Square in the Special Needs category and Tobar get a Gold for the Scrunchems Squishy Marshmallow in the Novelty Section. A commendation for HGL’s Make Your Own Pizza Slime and Putty just reinforces our commitment to innovation in the sensory and fidget category. One for Fun owns HGL and Tobar as well as other leading brands including BB Junior which also scooped a Silver in Pre-School for their Farm Tractor Shake It Runner Infinity Track. All under the One for Fun umbrella, we are dedicated to creating a one stop shop for the toy trade and to support these awards.
We’re absolutely thrilled to have won gold for the second year in a row for our Pop & Builds! It’s so rewarding to see this new range of ours evolve and grow in popularity at retail, and to receive such recognition within the industry is wonderful.
Striking gold! We're honoured to take home a Gold Award from this year’s ITAs — confirmation on another year of great toys.
Proud gold medal winner of the Toy Shop UK Award — where play meets excellence.
Doteki winning Gold at the Independent Toy Awards is a fantastic achievement for TOMY. Being recognised by the nation’s independent toy retailers — who know their customers and the industry best — makes this award especially meaningful.
LeapFrog is proud to be recognised for LeapMove, a toy that blends innovation, active play and learning. This award reflects our commitment to creating experiences that inspire movement, imagination, and joyful learning.
We are truly honored to accept the Gold Medal award from the Independent Toy Awards, hosted by ToyShop UK. At Wild Republic, we take immense pride in our Earkin line—not only because it’s a high-quality and irresistibly cute toy, but because it brings joy to all children through its thoughtful sensory design.
We are thrilled to be awarded Gold in the Educational Games category for the second year in a row. Our IQ® series is an immensely popular range with our lovely independent trade customers and so from all of us at Smart Toys & Games, we would like to thank everyone that kindly voted for us again this year, we really appreciate all of your support!
"We are thrilled to have won TWO GOLD awards for our Pets Alive Mama Turtle & Baby Surprise in the ELECTRONIC category and MAX Premium Building Bricks Collection in the KIDULT category, recognising their outstanding innovation, quality, and play value. In addition, we are celebrating our Fuggler range which received a commendation for its Lord of the Rings collection – a true testament to the impact the brand is having on the industry after becoming a TikTok hit. These accolades reflect our continued commitment to Reimagining Play, Every Day!"
We’re delighted to receive this gold medal for our first Djigsaw Vu puzzle. The brilliant concept came from the team here at All Jigsaw Puzzles, the unique name was coined in-house and the great artwork came from the mind of the supremely talented Ricardo Galvão. We had a blast creating this puzzle, and we hope that puzzlers have just as much fun solving it.
Independent toy retailers are the heartbeat of our industry, so to be recognised in this way means a great deal to us and our brand partners. Winning a significant accolade of Gold for the doll category is a testament to the success story of Dress To Impress so far - it's been great working with the PhatMojo team to bring to market a fun, collectible line with Roblox Dress To Impress' style.
The Xplore range was created to make JumpPRO™ trampolines more accessible without ever compromising on quality. We’re delighted that our commitment to developing this trampoline has been recognised with a gold medal.
The Noble Collection UK is delighted that Glinda's Bubble Wand, a licensed recreation of the wand as seen in Wicked, has been awarded the Gold Medal in the Role Play category at the Independent Toy Awards. It's been amazing to see young fans bring the magic of Wicked to life with our wand - Glinda costumes were very "Popular" for World Book Day this year! Together with our wonderful Wicked fans, we're excited to celebrate all things Oz once more with the second instalment, Wicked: For Good, set to enchant audiences this November.
Developing playful consumer products which make an impact at retail AND connect with consumers, is what it's all about. Whether it's our licensed product collections, or own-brand ranges, we bring that big kid energy to everything we do! To be recognised in this year's awards by the independent toy retailers at the heart of the toy industry, is a true honour, thank you so much!
