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Dream Toys

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The official Dream Toys event took place on 18th November 2018 at St Mary’s Church in Marylebone, London.

Dream Toys is an important part of the toy industry calendar. This is where the Toy Retailers Association (TRA) sets out what it thinks are the top toys for the impending Christmas.

Gary Grant at the Dream Toys event

The TRA considers itself perfectly placed to make these predictions - thanks in part to 50+ years of consumer knowledge, and also because its panel is said to represent "80% of toy retailers" from stores such as Argos, Selfridges, Smyths Toys, The Entertainer and Toys R Us.

The 2018 Dream Toys Winners
Barbie Ultimate Kitchen from Mattel
Boxer from Spin Master
Cra-Z-Slimy Creations Super Slime Studio from Character Options
Fingerlings Untamed Jailbreak T-Rex Playset from Jazwares/WowWee
Harry Potter Hogwarts Great Hall from LEGO
Harry Potter Wizard Training Wand from Jakks Pacific
L.O.L. Surprise! Pop-Up Store from MGA Entertainment
L.O.L. Surprise! Under Wraps from MGA Entertainment
Laser X Twin Pack from Character Options
Monopoly Fortnite Edition from Hasbro
Paw Patrol Ultimate Fire Truck from Spin Master
Poopsie Surprise Unicorn from MGA Entertainment

Official Dream Toys Logo

Find out what some of the nation's biggest retailers think will be the top toys for Christmas.

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