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Dream Toys

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The 2018 Dream Toys event will take place on 18th November at St Mary’s Church in Marylebone, London.

Dream Toys is an important part of the toy industry calendar. This is where the Toy Retailers Association (TRA) sets out what it thinks are the top toys for the impending Christmas.

The TRA considers itself perfectly placed to make these predictions - thanks in part to 50+ years of consumer knowledge, and also because its panel is said to represent "80% of toy retailers" from stores such as Argos, Selfridges, Smyths Toys, The Entertainer and Toys R Us.

Gary Grant unveiling the 2017 Dream Toys

The 2017 Dream Toys (8th November)
"This year’s Dream Toys Top 12 is an exciting range of innovative toys that demonstrate the creativity of the toy industry and the magic of Christmas" is how The Entertainer founder, Gary Grant, summarised the 2017 list. Gary went on to say that "this year’s list is incredibly diverse and with price points to suit all budgets".

Gary Grant unveiling the 2017 Dream Toys

Hasbro secured no fewer than three spots in the top 12 toys for Christmas while Character Options and Spin Master each received two.

The Winners
Enchantimals Playhouse Panda Set (Mattel)
Fingerlings (Jazwares)
FurReal Roarin’ Tyler (Hasbro)
Hatchimals Surprise (Spin Master)
Laser X (Character Options)
LOL Surprise (MGA Entertainment)
Nerf Nitro Longshot Smash (Hasbro)
PAW Patrol Sea Patroller (Spin Master)
PJ Masks Headquarters (Flair)
Star Wars BB8 (LEGO)
The Original Stretch Armstrong (Character Options)
Toilet Trouble (Hasbro)

Official Dream Toys Logo

How the media reported on Dream Toys
The organisers of Dream Toys always manage to get huge coverage for the event, and the 2017 event was no different. The Wright Stuff led the way with plenty of TV coverage, and journalists from all major papers - redtops and broadsheets alike - were in attendance.

Although there was no particular product that united journalists in excitement, Hasbro's FurReal Roarin’ Tyler raised a few eyebrows due to its rather eye-watering price of £134.99.

The Toy Retailers Association Logo

Find out what some of the nation's biggest retailers think will be the top toys for Christmas.

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