Dream Toys

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The 2025 Dream Toys winners were announced on 12th November

Dream Toys is an important part of the toy industry calendar. This is where the Toy Retailers Association (TRA) sets out what it thinks are the top toys for the impending Christmas.

The TRA considers itself perfectly placed to make these predictions - thanks in part to 50+ years of consumer knowledge, and also because its panel is said to represent "80% of toy retailers" from stores such as Argos, Selfridges, Smyths Toys, The Entertainer and Toys R Us.

The 15 Dream Toys Winners

Dress To Impress Mystery Model Dolls (Click)
Gui Gui Shimmer Deluxe Pack (Moose Toys)
Hot Wheels Racing F1 Grand Prix Circuit (Mattel)
Human Controller (Tomy)
Jurassic World Primal Hatch T.Rex (Spin Master)
Marshmallow Madness (Vivid Goliath)
Mini Brands – Fill The Fridge Playset (Zuru)
Monster Jam Smash & Bash Grave Digger RC (Spin Master)
One Piece The Going Merry Pirate Ship (LEGO)
Peppa Pig Oinks & Snuggles Evie Doll (Hasbro)
Pokémon Trading Card Game: Mega Evolution Elite Trainer Box (Pokémon
Speed Champions F1 Racing Cars (LEGO)
Sticki Rolls Sticki Rolluxe (Character Options)
Disney Stitch Ultimate Stitch Interactive Feature Plush (Just Play)
Wicked For Good Singing Dolls (Mattel)

Find out what some of the nation's biggest retailers think will be the top toys for Christmas