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Toy Awards

An ever-growing number of toy awards are announced each year to celebrate the best new products on the market. Magazines such as Mother & Baby, Practical Parenting and Baby & Pregnancy all run their own awards - and it's worth keeping an eye out for the TOTY Awards if you're interested in knowing what toys are proving popular over the pond.

Not to be outdone, we've run our own awards since 2008 which have grown in popularity year after year. Our unique ability to gauge what the nation's independent toy retailers think parents should be buying their children at Christmas makes our an award like no other. Keep reading to find out more about The Independent Toy Awards...

Independent Toy Awards Medals

Independent Toy Awards

Our own awards were created to give the nation's independent toy retailers a voice in the lead-up to Christmas...

The Toy Industry Awards Logo

The Toy Industry Awards

These awards celebrate excellence across the industry - although there are three particular awards that everyone's eyes are on...

Toy of the Year Award Logo

Toy of the Year Award

This prestigious annual award takes place at Toy Fair each January.

Toy Supplier of the Year Logo

Toy Supplier of the Year Award

This hotly contested award is announced at the Gala Dinner on the opening night of London's Toy Fair.

Toy Retailer of the Year Award Logo

Toy Retailer of the Year Award

The Toy Retailer of Year is always one of the most hotly contested awards at Toy Fair's lavish Gala Dinner.

Toy Industry Awards Graphic

Toy Personality of the Year

As well as awards for retailers and suppliers, there is also a prize for the toy personality of the year presented on the opening night of Toy Fair.

BTHA Logo - Hosts of the Golden Teddy Awards

Golden Teddy Awards

This award is to give recognition to those individuals who have given a special or long service to the toy industry.

Toy Award Graphic

Lifetime Achievement Awards

This award recognises and honours people for their outstanding achievements during their working life within the toy industry.

BANTA Awards Logo

BANTA Awards

Sponsored by the Nursery Today trade magazine, the BANTA awards were created to reward excellence within the nursery industry.

Good Toy Guide Logo

The Good Toy Guide

The rebranded Good Toy Guide forms part of Dr. Amanda Gummer's play advice website known as My Two Front Teeth.

Dream Toys

Dream Toys

This annual event is where the top toy predictions for Christmas are announced.

Practical Preschool Awards Logo

Practical Preschool Awards

Designed to reward excellence in educational and childcare products, this is one of the longest running awards of its kind.

Toymark Logo


Created by the team behind the Let Toys Be Toys campaign, Toymark awards toy retailers who refuse to display gender signage in their stores.

In addition to the awards outlined above, it's also worth noting that from July each year, many High Street retailers publish their predictions of what they think will be the top toys for Christmas. These lists however, are more based around their own buying selections, rather than taking a more overall view of the toy business.