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The Toy Industry Awards

The 2018 Toy Industry Awards took place on January 23rd in the Apex Room at the Olympia Exhibition Centre on the opening day of London's Toy Fair.

Licensor of The Year: Nickelodeon
Special Recognition Award: Playmobil
Supplier of The Year: Spin Master
Toy of the Year: L.O.L. Surprise!, MGA

The 10 runners up in the toy categories were:
Stretch Armstrong by Character Options
Pokémon Cards by Esdevium
Fingerlings by Jazwares
Hatchimals Collegtibles by Spin Master
Rubik’s Cube by John Adams
Dobble by Esdevium
Luvabella by Spin Master
L.O.L. Fizz Maker by MGA
Paw Patrol Vehicles by Spin Master
Laser X by Character Options

About the awards
The lavish Toy Industry Awards take place on the opening night of Toy Fair each year and the event is attended by all the major players in the toy industry. They are organised by the British Toy & Hobby Association together with the Toy Retailers Association.

Whilst some awards have come and gone, many new ones are being introduced to reflect changing toy categories and personalities.

The official Toy Industry Awards logo

The Toy Industry Awards evening is really all about celebrating excellence in the industry - and the three main awards that everyone keeps a close eye on are the Toy of the Year, the Toy Retailer of the Year and the Toy Supplier of the Year.