Now in our 13th year, here at the Independent Toy Awards we pride ourselves on being the most transparent awards around, thanks to be voted for by you, the independent toy retailers.
Please click on the links below to see the entrants into each category and chose the products you think would make worthy winners. Please email us your votes to [email protected]. Thank you!
Advent Calendars
App Toys
Baby
Children's Gifts
Collectable
Creative
Construction
Eco
Educational
Electronic
Games - Action
Games - Board
Games - Card
Games - Educational
Games - Electronic
Jigsaws & Puzzles
Licenced
Music
Novelty
Outdoor
Pocket Money
Ride-On
Role Play
Soft Toys
Special Needs
STEM/STEAM
Vehicles
Wooden
Elfie’s Christmas Letters Ultimate Story Bundle (International Elf Service)
A magical tale unfolds daily through December in these personalised Christmas Elf letters from the North Pole… which children discover mysteriously around their home! RRP £38.50
Christmas Grotto Advent Calendar with Father Christmas (Playmobil)
The Playmobil 70188 Christmas Advent Calendar offers a new and exciting way to count down to Christmas Day. Behind each door hides a Christmas surprise, which come together on Christmas Day to create a beautiful festive scene using the included diorama. RRP £19.99.
Fungisaurs (Fungisaurs)
Using Fungisaurs AR, players can scan their dinosaur-mushroom toys and bring them to life! Give them some love, snacks, and create your own imaginative play!
The Toniebox (Tonies)
This screen-less, innovative speaker system combines storytelling with imaginative play, for a truly interactive audio experience.
Textured Pop Blocks (Edushape)
A colourful collection of 10 interlinking and lightweight tactile cubes that encourage stacking, linking and learning of shapes, colours, numbers and animals, plus much more.
Hunny Bunny Stacker (Taf Toys)
This colourful stacker is perfect for captivating baby with an adorable bunny theme, handles to aid grabbing and stacking, and swirling beads for added fun.
Marvin’s Magic Ultimate Magic Tricks & Stunts (Marvin's Magic)
Presented in a durable wooden box for easy storage and includes the Incredible Escaping Coloured Blocks, Vanishing Rabbit Illusion, Amazing Rising Cards and much more! RRP £20.
Rocket Baff Bombz (Zimpli Kids)
Make bath time, magical the Rocket Baff Bombz! Gently place the Rocket Baff Bomb in the bath and watch it blast off, releasing a multicoloured flame effect!
Rainbow Baff Bombz (Zimpli Kids)
Make bath time, magical with the Rainbow Bombz! Gently float the Rainbow Baff Bomb into your bath and watch it release a trail of rainbow colours.
Timber Tots Tree House (Bandai)
Branch out to the Timber Tots Treehouse for action-packed animal antics. Two character figures are included for little ones to get started with a raft of activities. RRP £39.99
mTiny (Makeblock)
mTiny features unique interactive technology between robot, joystick, maps and coding cards brings a strong social emotional development alongside play-through-learning, perfect for children at ages 4-8 at home and schools.
Micro MJ Skate (Microskaters)
The Micro MJ is the first ever inline skate for young children with several impressive design features to give toddlers an advanced level of support.
L.O.L. Surprise! Lights Glitter Dolls (MGA Entertainment)
Each L.O.L. Surprise! Lights Glitter doll is a brand new character with glitter and glow details, born to strut the neon carpet. Shine the black light on your doll to reveal black light surprises, and bathe or feed your doll for a water surprise and colour change. RRP £11.99.
Rubik’s Amazing Box of Magic Tricks (Marvin's Magic)
In celebration of Rubik’s 40th Anniversary, Marvin’s Magic, has created an innovative set containing 40 Rubik themed magic tricks which are presented in a collectable giant cube. RRP £25.
Smashers Dino Ice Age Surprise Egg (ZURU)
Slime, fizz and SMASH your way through over 25 icy surprises inside to build the exclusive frozen Smash-o-saur Dino! Three exclusive characters to collect and even more characters inside to add to your Smashers Dino Ice Age collection.
Harry Potter Magic Capsules (Kids@Play)
A brand-new way to unbox and collect the enchanting creatures and wizards of the Wizarding World. A perfect gift for any Harry Potter fan!
HEXBUG JunkBots Trash Bin Assortment (Innovation First)
In this ultimate unboxing experience, discover a unique Junkbot to build, or mix and match pieces to customize new characters! The more you collect, the more you can create!
Casting Candles (SES Creative)
Melt the scented candle set and pour the different coloured candles into the shape of six cheerful animals. Now paint these with the supplied paint and glitter.
Foam Wood Constructions (SES Creative)
Foam wood is ideal for young builders. With safe tools included. Wheels can be sawed for a car, wings for an aircraft, or legs for a cool dinosaur.
My First Crayon Beads (SES Creative)
Grab one of the six brightly coloured chalk beads and start your first piece of art. The loop keeps them close together and ready for use.
Casting & Painting – T-Rex with Skeleton (SES Creative)
Build a completely unique T-Rex. On one side of the figure, you see a detailed T-Rex, while on the other side, you see its skeleton.
Elfie’s Christmas Letters Ultimate Story Bundle (International Elf Service)
A magical tale unfolds daily through December in these personalised Christmas Elf letters from the North Pole… which children discover mysteriously around their home!
GEMEX Deluxe Creation Station (John Adams)
Make your own unique gems with the GEMEX Deluxe Creation Station! GEMEX magically sets from gel to gems in just a few minutes!
Made It 8 Piece Marbling Kit (Wilton Bradley)
The Made It! 8 Paint Marbling Kit contains everything kids need to create stunning pieces of marbling art whilst developing skills and having lots of creative fun.
Sew Amazing Sewing Studio (Wilton Bradley)
The Sew Amazing Sewing Studio is a fully functional starter sewing machine for kids to get started in the fun craft of sewing in a safe way.
Toyi Starter Set (Toyi)
Toyi is a limitless creative play kit without instructions that enables children to transform everyday objects around them into unique toys.
Peppa Grow & Play (Interplay)
Have fun growing your very own cress plant with Peppa and play with her house and garden!
SmartMax My First Sound and Senses (Smart Games)
The pre-school magnetic construction toy for young children which is designed to develop colour, shape, texture and sound recognition along with emotional understanding.
HEXBUG Nano Flash Playground Playset (Innovation First)
Build the fun with nano® Playground! Featuring over 20 pieces including jelly walls, merry-go-rounds and more, this playset has everything you need to build the ultimate course for your nano and the new nano Flash which has an LED light to shine the way and is supercharged for impressive speed.
Eco Gelli Play (Zimpli Kids)
Zimpli Kids Eco Gelli Play lets you turn water into 8 litres of eco-friendly biodegradable goo! All that is needed is a bowl of water, sprinkle The sachet of Gelli powder and that's it!
Build Your Own Paper Plane Launcher (Paper Engine)
Build Your Own’s Paper Plane Launcher encourages children to explore the wonders of aerodynamics. Simply press out the heavy-duty cardboard parts, follow the instructions to attach the elastic bands for the twin propulsion system, and you’re ready to go!
Green Science (Science4You)
Green Science, nominated by ToyAward 2020 in category 6-10 years, encourages sustainable culture. It's the first scientific toy 100% plastic-free and ecological.
Sweets & Candy Set (Le Toy Van)
Take a trip down memory lane with this nostalgic wooden Sweet Set. The set features an assortment of tasty sweets plus a retro stripy bag for all the fun without the sugar crash! Each sweet is beautifully decorated with unique artwork and the set is finished with a luxurious touch of gold paint. Ethically made from sustainable rubberwood and free from plastic.
The Brain Train (The Happy Puzzle Company)
Each of the twelve track tiles features a number. Use the clues and select the tiles that will allow you to add or subtract the numbers to create your target number. Then connect the tracks to solve the puzzle! RRP £14.99.
Sea Dogs Extreme (Thames & Kosmos)
Discover how these prehistoric crustaceans can survive in the most extreme environments. Grow plants in salty soil and watch as the creatures develop rapidly and whizz through the water!
Play Farm Progressive Puzzle (Headu)
Seven large progressive farm animal puzzles to stack from largest to smallest. The game features large pieces which are sturdy and safe. Made with 100% recyclable and plastic free materials.
123 Go! (Headu)
Who’ll be first to bring the lost duck home? Ready, steady, go! But watch out for surprises along the way! In this game, children begin to recognise numbers from 1 to 5 and associate them with quantities. And they begin to count. Made with 100% recyclable and plastic free materials.
mTiny (Makeblock)
mTiny features unique interactive technology between robot, joystick, maps and coding cards brings a strong social emotional development alongside play-through-learning, perfect for children at ages 4-8 at home and schools.
Junior Rainbow Pebbles (EDX)
Eco-friendly ‘Junior rainbow Pebbles’ are made using rice husks. These are ideal for developing fine motor skills which are essential for learning to write, the Rainbow Pebbles encourage a child’s counting, sorting, creative and educational play.
Alphabet Truck (DUPLO)
Introduce toddlers to their ABC with the Alphabet Truck learning toy, inspiring creative building, imaginative play and alphabet learning – all in one truck full of imaginative fun! The 26 letter bricks can help toddlers improve their motor and reading skills, as they stack the letter bricks onto the back of the colourful moving truck.
The Age Of Dinosaurs Tonie (Tonies)
Place this educational Tonie on your Toniebox and learn about the dinosaurs and other prehistoric animals and their evolution, with over 70 minutes of audio.
Roxanne - Party Pets (EOLO)
Roxxane is the dancing queen of the farm! It’s an electronic plush that sings and dances while laying eggs.She’s got the moves and sings 3 catchy songs, the funniest chicken in the barn!
Mi Mic Mini Karaoke Speaker with Microphone (Wilton Bradley)
The Mi-Mic Mini Karaoke Speaker with Microphone can pair with any Bluetooth device and create a disco karaoke bar at home.
Super Mario Adventures with Mario Starter (LEGO)
For the first time, the exciting challenges of Mario’s level-based world are re-imagined in LEGO form to create an entirely new and interactive play experience.
Windy Knickers (John Adams)
Don't let Granny get her knickers in a twist! Be the first player to hang out all your washing in the silly spinning, granny giggling, windy washing game!
Don’t Get Rattled (John Adams)
Strike it rich before you wake the snake! Can you take jewels from the snake's treasure chest before he wakes? Collect all the jewels to win!
Armogear Boxing Battle (NESSTOY)
Thrilling and interactive boxing game will get anyone active. 2 Players suit-up & glove- up with electronic vests, featuring thick foam padding. With 3 different built-in game-play modes, the LED touch sensitive targets track your jabs & punches to announce the champion at the end of each round!
Powerplay 3-in-1 Games Table (Wilton Bradley)
The Powerplay 3-in-1 Games Table is a high-quality table that easily converts between table tennis, table football and air hockey, just place on any flat surface!
Snappy Shark Game (Tobar)
A classic winner for very young children, three in one scooter converts from a sturdy four wheeler to a trike to a two wheeler as they grow in size and confidence. This year completely redesigned with a Dino theme.
Frozen 2 Top Trumps Match (Winning Moves)
Frozen 2 Match features 15 of your favourite Arendelle characters. Be the first to match five in a row and watch out for the twist!
Confident? (Confident Games)
How fast can a kangaroo hop? How many slices in a loaf of bread? Guess with a RANGE, and get more points for being CONFIDENT!"
Funny Fairies (Little Acorn Games)
The fun, fairy-building, card-collecting board game with some cheeky Trixie Pixies, a magic spell spinner, 3 levels of play and lots of giggles!
I Saw It First: Jungle! (Laurence King Publishing)
Pull a counter from the box featuring one of the 300 animals in this game and be the first to spot that animal on the board!
Froggit (Smart Toys and Games)
Guide your frogs across the pond whilst blocking other players at the same time. Quick thinking and clever planning make this a fun multi-player game.
WWE Road to Wrestlemania Board Game (Rachel Lowe Games and Puzzles)
It's WWE's biggest event of the year and everyone is trying to make it to the main event of WrestleMania! The only way you can get there is to rack up the victories across WWE’s biggest shows and make sure you have the best move set, so you can taste victory on the Grandest Stage of Them All.
Call the Midwife Board Game (Rachel Lowe Games and Puzzles)
Women all over Poplar are going into labour! The Midwives of Nonnatus House have never been so busy, delivering babies in all sorts of locations! Will you get to your next delivery on time or will you be required to divert to the Surgery to assist Dr Turner?
Marvel Cinematic Universe Quiz (Winning Moves)
Test your knowledge with 500 questions on the Avengers, Guardians of the Galaxy, and all the characters that make up our favourite Marvel Cinematic Universe.
Suited (The Happy Puzzle Company)
This brilliantly clever game features all four suits; clubs, hearts, diamonds and spades, but each one appears in four different colours and multiple times on each card. It’s all about judging the probability that the next player will be able to meet the challenge you have set. RRP £12.99.
Who Did This Poo? (Laurence King Publishing)
Match 27 animals to their droppings playing this fun card game. The game also comes with a booklet full of fun poo facts!
Dobble Gruffalo (Esdevium Games)
Explore the deep dark wood and see what you can spot! Between any two cards, there is always exactly one matching symbol, whether it's a mouse, a snake or the fearsome Gruffalo's knobbly knees or terrible teeth!
Taco Cat Goat Cheese Pizza (Esdevium Games)
Taco Cat Goat Cheese Pizza! Keep these five crazy words in mind. As soon as there is a match between a card and a spoken word, race against each other to slap your hand on the central pile of cards.
Countries and Flags Top Trumps Quiz (Winning Moves)
Test your knowledge on countries, continents, cultures and flags with this new Top Trumps Quiz, featuring 500 questions on everything from mountains to world food!
Bee Genius (The Happy Puzzle Company)
Designed especially for little geniuses! Roll the six dice to determine the locations of the worker bees. The challenge is then to fit all 11 of the coloured shapes around the bees, with no gaps, to complete the perfect honeycomb! RRP £16.99.
Ubongo Travel (Thames & Kosmos)
Ubongo is a fast-paced, addictive, and easy-to-learn geometric puzzle game. Players race against the timer and against each other to solve a puzzle of interlocking shapes. The faster you solve the puzzle, the more gems you get.
Race To Infinity (BeGenio)
Race To Infinity board game helps children fall in love with Mathematics, enjoy maths more, make maths fun, increase confidence, and reduce mathematical anxiety.
mTiny (Makeblock)
mTiny features unique interactive technology between robot, joystick, maps and coding cards brings a strong social emotional development alongside play-through-learning, perfect for children at ages 4-8 at home and schools.
SmartGames Shooting Stars (Smart Toys and Games)
Stack the blocks to recreate the image shown in the challenge but watch out the stars change colour! 80 challenges from easy to expert.
Rubik’s Revolution (John Adams)
Rubik's Revolution combines the challenge and fun you'd expect from the original Rubik's Cube in an exciting electronic version! Includes 6 Mutli-sensory games.
Armogear Boxing Battle (NESSTOY)
Thrilling and interactive boxing game will get anyone active. 2 Players suit-up & glove- up with electronic vests, featuring thick foam padding. With 3 different built-in game-play modes, the LED touch sensitive targets track your jabs & punches to announce the champion at the end of each round!
The Genius Star (The Happy Puzzle Company)
The aim of each of the 165,888 possible puzzles is to complete the star using the eleven coloured shapes, once the seven ‘blockers’ have been positioned. There will always be at least one solution. RRP £16.99.
London Map Jigsaw (Very Puzzled)
The Very Puzzled London map jigsaw puzzle consists of 100 pieces and each borough of London is represented with a variety of landmarks, monuments and attractions it will provide endless fun and topics of discussion that can be used as fun way to learn for both children and adults.
The World of Frida Kahlo (Laurence King Publishing)
The story of Frida Kahlo’s life, art and career. A 1000 piece art puzzlers dream with over 15,000 copies sold!
Carnovsky Ocean Jigsaw Puzzle (Hacche)
Dive into the deep blue sea with this 500-piece jigsaw puzzle. Use the three different viewing glasses included to isolate each layer, turning one puzzle into three stunning pictures.
My First What's The Weather Puzzle (Ravensburger)
4 bright and colourful puzzles showing different types of weather. Includes a fun learning guide on the box base, offering ideas about how to use and enjoy the puzzles with your family.
WWE Wrestlemania 500 Piece Jigsaw Puzzle (Rachel Lowe Games and Puzzles)
WWE Wrestlmania 500 Piece Jigsaw Puzzle featuring fan favorites Sasha Banks®, Randy Orton® and Charlotte Flair®
Call the Midwife 1000 Piece Jigsaw Puzzle (Rachel Lowe Games and Puzzles)
Stunning imagery featuring iconic characters with the backdrop of Nonnatus House.
Dragon Ball Limit Breakers (Bandai)
Fans of mega-hit, Dragon Ball - one of the most successful manga and anime series of all time - can now create their very own piece of Super Saiyan action with Bandai’s latest range of action figures. RRP £14.99.
Back to the Future© DeLorean (Playmobil)
Playmobil goes back to the future! The iconic DeLoaran features folding wheels for hover mode, doors which open upwards, an illuminated flux capacitor inside and illuminated exterior. RRP £49.99.
My First Baby Band (Halilit)
Excite baby’s senses with this high-quality set of musical toys, designed for little hands. Includes a maraca, rattle, egg shaker, cage bell and tube shaker.
The Lion King Tonie (Tonies)
When placed on the Toniebox, this handpainted Simba Tonie plays the classic Disney tale, including hit singalongs like “Hakuna Matata” and “He Lives In You”.
Fifi the Flossing Sloth (ZURU)
This Sloth loves to floss! Fifi flosses to three epic songs and her floss-like movements mimic one of the most iconic dances of the decade! Fifi's hilarious floss movements, cute blinking eyes and butt wiggle are sure to get everyone up dancing and laughing!
Slider Disc (EOLO)
Slider Disc is Eolo’s new outdoor brand, featuring exciting and innovative time limit-based gameplay that fits in your pocket! Set the timer, throw and catch them back, and keep the game alive: when the time runs out, game over!
Ben and Holly’s Little Kingdom Magnetic Scavenger Hunt Game (SEEKERS)
Green Science, nominated by ToyAward 2020 in category 6-10 years, encourages sustainable culture. It's the first scientific toy 100% plastic-free and ecological.
Micro MJ Skate (Microskaters)
The Micro MJ is the first ever inline skate for young children with several impressive design features to give toddlers an advanced level of support.
8’ x 12’ Rectangular DeLuxe Trampoline (YJ Europe)
Jumpking have created this 8ft x 12ft Rectangular Deluxe compact trampoline that is suitable for most gardens and designed to give a bounce similar to a professional trampoline. Suitable for ages 6 years and up with a weight limit of 120kg.
My First Scooter (Ozbozz)
A classic winner for very young children, three in one scooter converts from a sturdy four wheeler to a trike to a two wheeler as they grow in size and confidence. This year completely redesigned with a Dino theme.
Unicorn Light Up Scooter (Ozbozz)
Redesigned and remodelled the Light up scooter has light up wheels which illuminate when the scooter is in motion. With the popular unicorn theme and a folding action for storage and transport.
Unicorn Rainbow Grow Egg (HGL)
This unicorn egg hatches over the course of days when put into water, grow your very own unicorn. Available in bold rainbow colours, rainbows and unicorns in one package. Perfect pocket money toy.
Bumblebee Balance Bug (Beehive Toys)
Perfect for little ones keen to explore their new found independence and develop balance, motor skills, spatial awareness and confidence.
Playhouse Marvellous Mud Kitchen (Wilton Bradley)
This Playhouse Marvellous Mud Kitchen is perfect to get kids outdoors and includes everything they need to get creative, using their imagination to enjoy some muddy fun!
Rainbocorns Wild Heart Surprise (ZURU)
10 layers of surprises to uncover with seven new wild Rainbocorns characters to collect. Reveal surprises like nail decals, Rainbocorn wild poop and new long tailed Boo-boocorns.
Animigos Magic Bunny (Tobar)
Rainbow coloured plush rabbit that hops along and performs realistic rabbit actions. It raises its ears, snuffles its nose and emits a high-pitched squeak. Part of the Animigos range of animated soft toys.
HUE Animation Studio (HUE Animation)
HUE Animation Studio is a movie-making starter kit including stop motion software, camera and a book, allowing children to learn through creativity, collaboration and critical thinking.
Solar Powered Rovers (Thames & Kosmos)
Want to build fun solar-powered vehicles and devices that move using electricity generated directly from sunlight? With this kit, you can construct five motorised models. Build three types of solar cars, a solar fan, and a solar robot model.
Build Your Own Telescope (Paper Engine)
Children will love exploring their world with Build Your Own’s Telescope Kit. They can develop their passion for nature, birds and plants during the day. And once darkness falls, check out craters on the moon using the extending focus tube and 16 x magnification glass optic lens.
HUE Animation Studio (HUE Animation)
HUE Animation Studio is a movie-making starter kit including stop motion software, camera and a book, allowing children to learn through creativity, collaboration and critical thinking.
mTiny (Makeblock)
mTiny features unique interactive technology between robot, joystick, maps and coding cards brings a strong social emotional development alongside play-through-learning, perfect for children at ages 4-8 at home and schools.
SCOOBY-DOO! Mystery Machine (Playmobil)
Fred, Daphne and Velma travel around the world in the Mystery Machine. Together, they solve mysteries and have fun. With the help of the included ghost-hunting cards, which they review on their monitor (1 x AAA battery required) inside the Mystery Machine, they are able to find the ghosts. RRP £49.99
Marvin’s Treasured Magic Tricks (Marvin's Magic)
Presented in a durable wooden box for easy storage and includes the Incredible Escaping Coloured Blocks, Vanishing Rabbit Illusion, Amazing Rising Cards and much more! RRP £35.
Learning Space and Distance (Viga)
A very useful toy for kids to learn space and distance. It contains 20 blocks, a base pad with grooves and 5 instruction cards. Children can put these blocks into the grooves according to the cards or create whatever a layout they want. It is made by high quality and environmentally friendly wood.
Cargo Ship (eduk8 worldwide)
Learn the full alphabet in upper and lower case plus numbers, shapes and symbols, whilst loading and unloading the cargo of wooden blocks, using the magnetic “hook”.
MURO Board - Massive Pack (MURO)
MURO is a busy board that allows parents to create an incredibly engaging playscape for their children that grows as quickly as they do.
Wooden Stack n Sounds Train (Tobar)
Beautifully designed for little hands this stack n sounds train –each carriage has pegs and shapes to sort and stack. Push down on the funnel and one of three authentic train sounds will play. It's a fantastic new spin on a classic toy.
