By the age of 7, peer pressure very much dictatates the toys that children want to play with. This can be a tricky time for parents who can find that the constant pressure for the latest toys can be both an irritant and an expensive time. However, toys that encourage collectability can also be rewarding as it gives focus to specific ranges.
Manufacturers are particularly switched on to the fact that kids of this age are very eager to keep up with the latest trends. The reinvention of old characters and the creation of new ones into popular TV shows means that children of this age seem to have a constantly growing list of toys to add to their wish-lists.
This little animatronic marvel inspires a caring attitude from his owners.
With 48 different characters to collect, Zomlings are an incredible playground collecting craze.
Features include an electrically operated brake, foot pedal accelerator.
Once you start using any of the 50+ interactive features we think you're going to warm to him too!
Challenges boys to see if they have what it takes to become a Ninja.
This set is one of the favourite boxes in the whole of the Carddies arts & crafts colouring ranges.
Play features include a swinging drainpipe, a water tower slide and a hidden sewer trap door cover!
Features include an accelerometer, a water resistant casing and a rechargeable battery.
The in-built voice removal technology means that kids can sing along to almost any song.
